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RIM to have Super Bowl ad to promote BlackBerry 10

Written by Andre Yoskowitz (Google+) @ 27 Jan 2013 11:05 User comments (5)

RIM to have Super Bowl ad to promote BlackBerry 10 RIM has noted this week that it has purchased a Super Bowl ad slot to promote BlackBerry 10, the first time the company has ever done so.
The 30-second ad, which cost $3.8 million to secure the space, will promote the company's new OS and upcoming flagship smartphone.

Additionally, "a social-media campaign is slated to run alongside the commercial and will include promoted posts on Twitter and sponsored stories on Facebook running through the game," says AdAge.

"A Super Bowl commercial is a great opportunity to show the redesigned, re-engineered and reinvented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," RIM CMO Frank Boulben said in a statement.

The 2012 Super Bowl averaged 110 million viewers, making it easily the best way to advertise on television (at a price).

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5 user comments

127.1.2013 15:24

Gotta do what you gotta do.


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227.1.2013 17:20

This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash


Hack a bit, invest a bit, work a bit, jerk a bit

327.1.2013 17:47

Originally posted by buddyleem:
This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash
actually my blackberry was awesome, it did exactly what it was supposed to do.

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427.1.2013 18:17

Originally posted by buddyleem:
This will b make or break moment . Groups of people will all have something to say about how their old blackberries were so trash
I agree. This is a moment to get a large audience's attention. I hope it is innovative (the commercial and the phone!) and pray that people aren't too busy drinking and being hyper (which they will be).

528.1.2013 18:13

More competition is always better, hopefully they'll be able to stick around.

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