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RIM unveils BlackBerry 10 with new phones, rebrands company name

Written by Andre Yoskowitz (Google+) @ 30 Jan 2013 16:29 User comments (7)

RIM unveils BlackBerry 10 with new phones, rebrands company name RIM used their much-hyped press event today to unveil BlackBerry 10, the operating system that the company hopes will help turn around its half decade of malaise.
The company also rebranded itself as BlackBerry, losing the Research In Motion name that was not necessarily synonymous with its brand.

In showing off the operating system, the company also unveiled two new phones, the Z10 and the Q10. The Z10 is the flagship touchscreen device, and the Q10 will feature a QWERTY keypad reminiscent of the BlackBerry's of the past.

"We have been on a journey of transformation, to transform our business and our brand, but also one that will transform mobile communications to true mobile computing," CEO Thorsten Heins said on stage. "Saying we have reinvented this company is simply not enough. Today is a new day in the history of BlackBerry."

BlackBerry 10 was built from scratch and does not even share a single line of code with its predecessor, BlackBerry 7. Its main features are a "Hub" which brings together all your messages into a universal inbox (including social networking) and gesture swiping that replaces home/back buttons seen on rival operating systems.

Also new to the platform is BlackBerry Balance, which lets you create two separate areas of the phone for work and your personal life.

BlackBerry Messenger, always a popular software, will now include voice and video chat along with its messaging services. In regards to apps, BlackBerry 10 will launch with 70,000 including the most popular on iOS and Android like Facebook, Skype, Kindle, Twitter, Angry Birds, Evernote, Rdio, ESPN Scorecenter, Flixster and Cut the Rope.

The Z10 has a 4.2-inch screen, 1280 x 768-resolution, a dual-core Snapdragon S4 Pro processor, 2GB RAM, LTE and dual 2/8MP cameras. The phone will launch on February 5th in Canada, and in March in the U.S. AT&T and Verizon will both have models. The device will cost $199 with contract, $599 without. There was no word on the Q10's price or release date.

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7 user comments

130.1.2013 17:44

Quote:
The Z10 has a 4.2-inch screen, 1280 x 768-resolution, a dual-core processor, 2GB RAM, LTE and dual 2/8MP cameras.
Doesn't sound very outdated to me.

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230.1.2013 17:48

I hope they pull through. It's always nice to have some more competition.

331.1.2013 8:16

Originally posted by Morreale:
Quote:
The Z10 has a 4.2-inch screen, 1280 x 768-resolution, a dual-core processor, 2GB RAM, LTE and dual 2/8MP cameras.
Doesn't sound very outdated to me.
Not if you also consider the iphone 5 to be cutting edge.
Android flagships have spoiled us.

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431.1.2013 12:53

Originally posted by xyqo:
Originally posted by Morreale:
Quote:
The Z10 has a 4.2-inch screen, 1280 x 768-resolution, a dual-core processor, 2GB RAM, LTE and dual 2/8MP cameras.
Doesn't sound very outdated to me.
Not if you also consider the iphone 5 to be cutting edge.
Android flagships have spoiled us.
True, its not cutting edge but I don't necessarily need a quad-core and 8GBs of RAM to text my friends and play the odd time-waster.

51.2.2013 14:00

I popped in to a shop and held/briefly used a Z10 earlier. The build quality wasn't up to that of an iPhone or Nexus 4, and I wasn't immediately won over by the BB10 OS meaning there is absolutely no reason to switch.



62.2.2013 3:08

The build quality of the iphone is pretty bad, the screen crack all the time, I've so far only seen 2 cracked screens on a gs2 and a htc one people doing silly stuff with the phone.

but I've also used a gs2 that's been in the bath and also been run over by a car without the screen cracking.

the iphone5 will be a little better but once you have it near heat the metal will get hot and hold the heat cooking the guts and the Nexus 4 can't get enough production to get itself sold let alone used by anyone.

72.2.2013 8:12

Originally posted by xtago:
The build quality of the iphone is pretty bad, the screen crack all the time, I've so far only seen 2 cracked screens on a gs2 and a htc one people doing silly stuff with the phone.
Okay, well what I was referring to was more to do with how "nice" the device feels to hold. I threw iPhone in as an example.

Quote:
the Nexus 4 can't get enough production to get itself sold let alone used by anyone.

Not true anymore.
This message has been edited since its posting. Latest edit was made on 02 Feb 2013 @ 8:12


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