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Sony's high-end 4K TVs go on sale later this month

Written by Andre Yoskowitz (Google+) @ 08 Apr 2013 18:52 User comments (6)

Sony's high-end 4K TVs go on sale later this month Sony has announced today the release date and prices for its high-end 4K televisions first unveiled at CES this year.
The Bravia XBR-55X900A (55-inch) and XBR-65X900A (65-inch) will cost $5000 and $7000, and will be made available to consumers of April 21st.

Each of the sets have passive 3D, edge-lit displays and built-in Wi-Fi, which are higher-end specs but also helped Sony keep the prices down to a point where consumers may potentially be willing to invest.

"These new models will be arriving in homes just before the summer and are sure to bring the enhanced viewing experience of 4K TV to a whole new audience," said Mike Lucas, senior vice president, Sony Electronics Home Division. "Our TVs deliver a vibrant and natural picture that is four-times clearer than high definition. As for content, these new sets enhance all of the video people are watching today, and this summer our 4K media player, followed in fall by the video distribution service will demonstrate how Sony continues to lead in bringing the 4K entertainment experience to viewers."

Additionally, the company unveiled a 4K streaming set-top box which stores and delivers on-demand content. Sony is also offering a 4K catalog of their older films optimized for 4K displays.

Tags: 4K Sony XBR
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6 user comments

18.4.2013 22:47

Such a shame they couldn't use Passive on their current 3D TV's (HX & NX series). I'm really happy with my NX720, but Active 3D just blows.



28.4.2013 22:55

So it's about services?

Who's buying one of these... anybody?


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

38.4.2013 23:40

Wouldn't this just make blu-rays look like pixelated messes? What on earth is the appeal of this to the average consumer?

48.4.2013 23:52

Originally posted by nintenut:
Wouldn't this just make blu-rays look like pixelated messes?...
It shouldn't. It should be better for giant screens.

I suppose it's meant to appeal to the 1%... which means it will flop as far as the 4K steaming set-top box and related services go. Without a strong middle-class modern economies fail.


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

59.4.2013 12:03

They could barely achieve any noteworthy 1080 upconverting much less trying to upconvert "older films" to 4K.

This is such an overkill waste until broadcasts start putting out 4K.

NOthing like spending an arm and a leg on a tv that only has 20% true functionality.

613.4.2013 19:01

No thanks $ony. I wouldn't buy it if it were pocket change. Better luck next time...




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