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New reality show to skip TV and be viewable through social media

Written by Andre Yoskowitz (Google+) @ 27 Apr 2013 20:47 User comments (3)

New reality show to skip TV and be viewable through social media The Chernin Group, headed by media heavyweight Peter Chernin, is producing a new series that will be distributed completely through social media, skipping TV.
Titled "@Summerbreak," the show will "air" through Twitter, Tumblr, YouTube and Instagram. AT&T is the sole sponsor of the show, which will launch this summer.

As explained by Variety, "'@SummerBreak' follows a group of real-life graduating seniors culled from high schools in the Westside area of Los Angeles for eight weeks before they depart for college and elsewhere. Instead of the traditional 30- or 60-minute episodic format, the series will play out 24/7 as a series of tweets with photos and videos attached."

Chernin is aiming to target younger viewers, especially on the devices they use the most, tablets and smartphones.

Another interesting point is the company can "adjust the series in real time based on audience data demonstrating which characters are drawing the most interest," unlike traditional media.

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3 user comments

128.4.2013 1:03

someone kill me please I don't want to live in this world anymore



228.4.2013 14:24

Is a good idea in stead of watching the brainwash TV. But now they need to make it on-demand after the real time premier.

This message has been edited since its posting. Latest edit was made on 28 Apr 2013 @ 14:26

Live Free or Die.
The rule above all the rules is: Survive !
Capitalism: Funnel most of the $$$ to the already rich.

34.5.2013 11:34

I would rather shoot up with bleach than watch ANY reality show. It's appropriate, however, because garbage of all kinds is easy to access.

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