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World of Warcraft loses 1.3 million subscribers in three months

Written by James Delahunty (Google+) @ 09 May 2013 11:23 User comments (4)

World of Warcraft loses 1.3 million subscribers in three months Activision Blizzard has revealed that 1.3 million World of Warcraft subscribers have dumped the game in the past three months.
That drop represents about 14 percent of all WoW users, and is made up mostly of players located in the East where the publisher has made considerable efforts to get and retain players. Activision Blizzard has blamed the rise of free-to-play games for the subscriber loss.

It has told investors to expect subscriber figures to dip even lower.

"It's important to note that the nature of online games has changed, and with the environment becoming far more competitive," said chief executive Bobby Kotick.

"To address this, we're working to release new content more frequently to keep our players engaged longer and make it easier for lapsed players to come back into the game."

Despite the drop, WoW remains the most popular subscriber-based game in the world with 8.3 million players. In 2010, subscribers peaked at 12 million.

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4 user comments

19.5.2013 16:44

wow that is something :o

210.5.2013 0:05

doesn't surprise me considering in canada they dont pay for wow they just use free hacker servers and most people are going to free to play alternatives like perfect world where there one account access multiple online games and the latest free to play games like second life the adult simulator

310.5.2013 5:13

Quote:
doesn't surprise me considering in canada they dont pay for wow they just use free hacker servers and most people are going to free to play alternatives like perfect world where there one account access multiple online games and the latest free to play games like second life the adult simulator
I bet most people in Canada still play WoW legit, and most people who would have dropped WoW, wouldn't do it to stay on a hacked server, especially if you couldn't transfer your character over.

If anything they are losing subscribers based on: the game is freaking OLD, it's more than lasted longer than it should have and now there is competition in abundance, especially in the free to play category. I dropped WoW to play TOR, then dropped TOR to play Neverwinter. I not saying that is everyone cause for quitting, but we have no idea the #s of subscribers that dropped from any one country, so speculating to losing them hacked servers is just speculation, and very unlikely at that.

410.5.2013 16:47

I quit simply because I don't find it to be with the cost anymore.

It is lacking behind free to play games which are far better and run better, my favorite wow replacement is champions online(pve game) and league of legends(pvp game).

Servers in wow are deserted , even high pop servers seem to feel more like med pop servers now.

Pvp is filled with bots now and reporting them does not work(tried bot software myself and no ban).

Cant get end game content because guild raid times done fit social life, try getting 10-20 people all online at the same time(imposable).

Its getting boring and repetitive as well, and very buggy in quest over the last year.

This message has been edited since its posting. Latest edit was made on 10 May 2013 @ 16:47

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