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AT&T, Verizon ignore BlackBerry Q10 suggested retail and price device at $199

Written by Andre Yoskowitz (Google+) @ 05 Jun 2013 22:04 User comments (8)

AT&T, Verizon ignore BlackBerry Q10 suggested retail and price device at $199 Despite an MSRP by BlackBerry of $249 due to its "premium" appeal for enterprise users, Verizon and AT&T have announced they have priced the Q10 smartphone at $199 with contract.
The price is in-line with the Galaxy S4 and the iPhone 5, and it's clear the carriers did not believe it would sell for more than the two most popular phones on the planet.

When asked about the prices, Kristian Tear, BlackBerry's chief operating officer, said the MSRP "is definitely a good price," for corporate users. "If you want to do a more consumery play, I think they wanted to make it simple and have one price," Tear added.

The Q10 features a full keyboard and runs on the much improved BlackBerry 10 operating system.

Both companies have begun pre-orders for the device.

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8 user comments

16.6.2013 1:20

no BB for me, now BB is so crap for the price that i cannot say anymore that iphones are over-priced.


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26.6.2013 2:46

OK, so I wasn't aware that the device makers were setting MSRP based on 2-year contract pricing. I thought the device manufacturers set the MSRP based purely on the No Contract price and then let the carriers decided the rest based on what they can milk from customers over the 2-year period. Interesting. So I suppose the carriers don't actually pay the device makers up-front for handsets either?

36.6.2013 15:23

No, they don't pay the device makers up-front...that is how they can afford to offer guaranteed flops like the facebook phone.



48.6.2013 18:55

I love this phone but I must wait to finish my contract of two years.

This message has been edited since its posting. Latest edit was made on 08 Jun 2013 @ 18:56

59.6.2013 2:53

I really fail to understand why this is a news item. MSRP literally means "Maximum Suggested Retail Price".

In the early seventies companies like Pioneer set the price and it could not be sold at even a penny less than so called MSRP. The dealers very easily circumvented this by offering such items as Shure V-15 type 3 pickups and Altec-Lansing speakers for free if you bought Pioneer components.

61.7.2013 12:35

Originally posted by pmshah:
I really fail to understand why this is a news item. MSRP literally means "Maximum Suggested Retail Price".

In the early seventies companies like Pioneer set the price and it could not be sold at even a penny less than so called MSRP. The dealers very easily circumvented this by offering such items as Shure V-15 type 3 pickups and Altec-Lansing speakers for free if you bought Pioneer components.
MSRP literally means "Manufacturer Suggested Retail Price", not "Maximum". Manufacturers are able to set a price and tell their retailers that they may not sell below that, but that has nothing to do with "MSRP".

The reason this was news is that it is a clear signal from the carriers, like Verizon, that they don't think they can sell the phone at the price Blackberry thinks they can. In other words, the carriers do not have the confidence in the phone's appeal, at least not as much as Blackberry is claiming.

71.7.2013 16:28

yep,this is the reason.

813.7.2013 11:47

Originally posted by KillerBug:
No, they don't pay the device makers up-front...that is how they can afford to offer guaranteed flops like the facebook phone.
Haha. An informative an humorous answer. Thanks for confirming what I had suspected.

Bozobub: Take note of how a normal person responds to a helpful post.

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