Earlier this week, Google unveiled the Moto X flagship, with a $199 price tag on contract.
There is an unlocked model coming, as well, but that price is unclear as of yet. Some consumers may balk at paying that price given that they can purchase the latest iPhone for the same, and Motorola knows this.
Motorola Mobility CEO Dennis Woodside says there are more devices coming under the Moto X brand by the end of the year, including cheaper versions of the flagship X built for prepaid customers and emerging market customers.
Woodside says price-sensitivity is more stated outside of the U.S., where carrier subsidies are almost non-existent. "The experience of devices you can get for less than $200 is subpar right now," Woodside said. "We want everyone to have access to affordable smartphones." The CEO says you should not need to buy 2-year-old tech just to get a good (cheaper) smartphone experience.
Other smartphone makers have been making similar moves in the recent past. Nokia has unveiled good sub-$150 Windows Phones, and Samsung and HTC are offering "Mini" versions of their flagships.
Motorola Mobility CEO Dennis Woodside says there are more devices coming under the Moto X brand by the end of the year, including cheaper versions of the flagship X built for prepaid customers and emerging market customers.
Woodside says price-sensitivity is more stated outside of the U.S., where carrier subsidies are almost non-existent. "The experience of devices you can get for less than $200 is subpar right now," Woodside said. "We want everyone to have access to affordable smartphones." The CEO says you should not need to buy 2-year-old tech just to get a good (cheaper) smartphone experience.
Other smartphone makers have been making similar moves in the recent past. Nokia has unveiled good sub-$150 Windows Phones, and Samsung and HTC are offering "Mini" versions of their flagships.
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Google Moto X
