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HTC releases first ad with new creative director Robert Downey Jr.

Written by Andre Yoskowitz (Google+) @ 14 Aug 2013 21:56 User comments (2)

HTC releases first ad with new creative director Robert Downey Jr. Earlier this week, HTC announced it was beginning its most expensive marketing campaign ever, unveiling the "Change" brand platform.
Actor Robert Downey Jr. is the centerpiece of the campaign and will be featured in all new ads and commercial spots.

The company says the campaign will roll out in three phases, with the first phase "highlighting HTC's brand with a playful take on what it means to different people." The next phase "will feature executions which highlight how HTC innovations--like BlinkFeed, Video Highlights and BoomSound--have changed the face of the mobile industry." Finally, the third phase "will focus on how HTC products empower individuals to drive change in their own lives."

Here is the first ad:

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2 user comments

116.8.2013 11:44

Htc would do better to have listened to its customers instead of building phones with non removal batterys, loss of hardware keyboards, non upgradeable memory and batteries that were to small to start with, instead it tried to be an iphone from a hardware stance and many devoted repeat customers like myself left for samsung, yes i would come back, but only if you addressed the above..!

218.8.2013 4:26

HTC Inc. R.I.P.

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