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DSLR sales down for first time in a decade

Written by Andre Yoskowitz (Google+) @ 07 Oct 2013 20:41 User comments (13)

DSLR sales down for first time in a decade For the first time in a decade, sales of digital single lens reflex cameras (DSLRs) have fallen, following the trend of other standalone point-and-shoot cameras, which have long fallen prey to improving smartphone cameras.
"You're talking about a 10-15% decline [in DSLR shipments] all over the world. Which is kind of shocking because that market's been growing double digits for almost ten years," says Christopher Chute, market intelligence firm IDC's research director of worldwide digital imaging.

Chute adds that the global digital camera sales declines are accelerating every quarter, with shipments in the Q2 falling 36 percent to 19.2 million. DSLR shipments fell 10.9 percent in the quarter to just 4 million.

Broken down by brand, Fujifilm and Sony are down 35 percent year-over-year, Canon is down 23 percent and Nikon is down 18.2 percent.

The analyst had some harsh words for the companies: "Nikon recently said they have a five year plan to address this. And my view is, that five year plan should have come out five years ago. They're not going to be around in five years."

Smartphone cameras, which really began to see strong quality with the launch of the iPhone 4S, have continually improved and for most consumers, having everything in one device is plenty good enough. Today, devices like the iPhone 5S and the Nokia Lumia 1020 boast image quality on par with point-and-shoots.

Tags: dslr
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13 user comments

17.10.2013 22:36

I figured the digital cameras were becoming obsolete already, matter of time till these started to go.


27.10.2013 23:10

Obsolete? No, not in the slightest. But less popular, especially amongst less-serious "point and shoot" types? Damn straight.

This message has been edited since its posting. Latest edit was made on 07 Oct 2013 @ 23:10

38.10.2013 13:56

I agree with Bozobub. They aren't obsolete by any means. Let's see you put a high quality long lens on your smartphone.

I'll keep my Nikon D5100 and my lenses for awhile longer.


Life is good!
GrandpaBruce - Vietnam Vet - 1970 - 1971
Computer: Intel Core i7-920 Nehalim;Asus P6T Deluxe V2

48.10.2013 15:27

A tiny lens that fits in your pocket will never compete with a big lens.

But most people don't care. For most, a Lumia 1020 is probably more camera than they will ever need. Most people no longer have a reason to own a DSLR.

Sadly, I think Canon and Nikon have missed a huge opportunity. With the rise of the camera phone, people are taking more pictures than ever before. Which means people are more interested in taking pictures than ever. Canon and Nikon needed to capitalize on that surge by persuading people to take there photographic interests a step further and adopt photography as a serious hobby.

Imagine a marketing campaign in which you have a series of 30-second commercials that show how to use your Canon Rebel to do something really cool (i.e., something your smartphone can't do). Maybe one commercial on how to take a macro shot of an insect. One on how to use a combination of flash and long exposure to get good pictures of people with a background outside at night. One on what to look for in shopping for a lens. One on how to use a tripod. One on cool things you can do with a fisheye lens. This is a series of commercials that make people say, "Hey, I like taking pictures, and that's kind of cool. Maybe I should ask my wife/husband/parents to get me a DSLR for Christmas so I can do those cool things."

Instead, we see Canon/Nikon commercials that advertise how fun it is to take the same pictures people are taking with their smartphones. The kind of commercials that make people say, "I can already do that with my smartphone, so why would I was money on a DSLR?"

58.10.2013 16:58

woah

68.10.2013 18:20

Originally posted by SoTired:
A tiny lens that fits in your pocket will never compete with a big lens.

But most people don't care. For most, a Lumia 1020 is probably more camera than they will ever need. Most people no longer have a reason to own a DSLR.

Sadly, I think Canon and Nikon have missed a huge opportunity. With the rise of the camera phone, people are taking more pictures than ever before. Which means people are more interested in taking pictures than ever. Canon and Nikon needed to capitalize on that surge by persuading people to take there photographic interests a step further and adopt photography as a serious hobby.

Imagine a marketing campaign in which you have a series of 30-second commercials that show how to use your Canon Rebel to do something really cool (i.e., something your smartphone can't do). Maybe one commercial on how to take a macro shot of an insect. One on how to use a combination of flash and long exposure to get good pictures of people with a background outside at night. One on what to look for in shopping for a lens. One on how to use a tripod. One on cool things you can do with a fisheye lens. This is a series of commercials that make people say, "Hey, I like taking pictures, and that's kind of cool. Maybe I should ask my wife/husband/parents to get me a DSLR for Christmas so I can do those cool things."

Instead, we see Canon/Nikon commercials that advertise how fun it is to take the same pictures people are taking with their smartphones. The kind of commercials that make people say, "I can already do that with my smartphone, so why would I was money on a DSLR?"
What you are saying about "commercials" has been an on going thing on both Canon's site and Nikon's site.

I have used my smartphone for pictures. It isn't even close to what I do with my Nikon.

Life is good!
GrandpaBruce - Vietnam Vet - 1970 - 1971
Computer: Intel Core i7-920 Nehalim;Asus P6T Deluxe V2

78.10.2013 18:21

Originally posted by A5J4DX:
woah
This must be how you made it to being a Senior member. Absolute useless post, like most of your others.

Life is good!
GrandpaBruce - Vietnam Vet - 1970 - 1971
Computer: Intel Core i7-920 Nehalim;Asus P6T Deluxe V2

88.10.2013 18:55

Originally posted by GrandpaBW:

What you are saying about "commercials" has been an on going thing on both Canon's site and Nikon's site.

I have used my smartphone for pictures. It isn't even close to what I do with my Nikon.
My smartphone also takes lame pictures compared to my 5D. But again, for most people taking snapshots of their kids at the beach, the smartphone is good enough that they have no desire to lug a DSLR around.

As for the videos buried on Canon and Nikon's websites, that's hardly a marketing campaign. Putting aside the fact that it is difficult to navigate to that info even if you know what you're looking for, your average camera-phone user who doesn't own a DSLR is never going to look at Canon's or Nikon's websites at all, let alone find those videos buried in them. Canon and Nikon need to reach out to smartphone users and motivate them to want a better camera. I don't see that happening.

Kodak did a great job in the 70s making people want to take pictures with their film. Even if you didn't own a camera, you couldn't watch a TV show or open a magazine without being enticed to take up photography as a hobby. Canon's and Nikon's advertising today doesn't give people a compelling desire to get a DSLR in addition to their smartphone.

It's a shame, because DSLR technology today is amazing, widely available, and a lot of fun.

98.10.2013 18:59

Originally posted by SoTired:
Originally posted by GrandpaBW:

What you are saying about "commercials" has been an on going thing on both Canon's site and Nikon's site.

I have used my smartphone for pictures. It isn't even close to what I do with my Nikon.
My smartphone also takes lame pictures compared to my 5D. But again, for most people taking snapshots of their kids at the beach, the smartphone is good enough that they have no desire to lug a DSLR around.

As for the videos buried on Canon and Nikon's websites, that's hardly a marketing campaign. Putting aside the fact that it is difficult to navigate to that info even if you know what you're looking for, your average camera-phone user who doesn't own a DSLR is never going to look at Canon's or Nikon's websites at all, let alone find those videos buried in them. Canon and Nikon need to reach out to smartphone users and motivate them to want a better camera. I don't see that happening.

Kodak did a great job in the 70s making people want to take pictures with their film. Even if you didn't own a camera, you couldn't watch a TV show or open a magazine without being enticed to take up photography as a hobby. Canon's and Nikon's advertising today doesn't give people a compelling desire to get a DSLR in addition to their smartphone.

It's a shame, because DSLR technology today is amazing, widely available, and a lot of fun.
I agree with you on most of your post. The Canon and Nikon sites are not difficult to navigate to find tuts on most features of the respective cameras, so I disagree there.

As far as smartphone users using the built in camera, being good enough. I agree with that. My wife is one of those folks. :)
This message has been edited since its posting. Latest edit was made on 08 Oct 2013 @ 19:00

Life is good!
GrandpaBruce - Vietnam Vet - 1970 - 1971
Computer: Intel Core i7-920 Nehalim;Asus P6T Deluxe V2

109.10.2013 1:47

Originally posted by SoTired:
A tiny lens that fits in your pocket will never compete with a big lens.

Instead, we see Canon/Nikon commercials that advertise how fun it is to take the same pictures people are taking with their smartphones. The kind of commercials that make people say, "I can already do that with my smartphone, so why would I was money on a DSLR?"
You mean like the current I AM (WORD) marketing done by Nikon right now and been around for the last 5 years, that sort of marketing programme?

Canon have a new one which is about getting phone calls while trying to do photos.

As for the videos there's plenty of stuff around just look up YouTube real easy to get all the info you may need as you need it for all the brands.

The problem is mainly about money and what you really need/want.

Digital means no money spent on processing film and you get an almost endless supply of digital film these days, my very first digital camera 15 years ago was like having 13 and half rolls of film all ready to go when ever I wanted to take a photo.

These days DSLRs while great for photos many people just aren't going to pony up the cash for one not for the 1 off basic pic here and there at the family birthday party or office party.

Also I think the models across a brand probably cause problems with what to get like FX and DX then what features you want some camera are pretty much the exact camera bar size of the sensor.

119.10.2013 4:37

Yep, as far as I am concerned the smartphone I have takes good enough pictures.

I am not into photography and WHY SHOULD I BE if I just wnat to take a few photos now and then?

Having a thousand dollar camera would not make much sense unless I had a job where I was USING IT!

1210.10.2013 17:21

why would it be nikon that's not here in the next five years? 18.2 isn't as low as everybody else... Also I think another reason why hdslr cameras might not be selling as much is because you only really need one. You can get a very decent hdslr body with sufficient mega pixels that you just dont have to upgrade later when the next bad boy camera arrives. Plus you buy one long lens and one short lens and your done. The best cameras today are just overkill on the specs.

1310.10.2013 20:11

I'm still keeping my 40D. I still have the old manual film camera, Canon TX, now that is an old beast in itself :P.

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