According to analytics firm Chitika, Chrome browser usage for iOS devices in North America has doubled since launch in June 2012, although the numbers are still tiny.
The Google browser has now jumped to 3 percent of iOS Web traffic, up from 1.5 percent when it launched.
Google should probably be excited by the growth as Apple has locked down its browser defaults, making Safari the go-to for any link you may click within an app.
Adds the firm: "While Chrome usage share on iOS devices rose only about 0.3 percentage points following September 22, keep in mind that iOS has an incredibly large existing user base meaning that usage changes need to be exceptionally great to cause a significant impact. In this realm, Google still has work to do, but the recent growth is a likely indicator that Chrome is regaining some traction in the iOS browsing space."
Google should probably be excited by the growth as Apple has locked down its browser defaults, making Safari the go-to for any link you may click within an app.
Adds the firm: "While Chrome usage share on iOS devices rose only about 0.3 percentage points following September 22, keep in mind that iOS has an incredibly large existing user base meaning that usage changes need to be exceptionally great to cause a significant impact. In this realm, Google still has work to do, but the recent growth is a likely indicator that Chrome is regaining some traction in the iOS browsing space."
