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HTC loses head of Global PR after just four months on the job

Written by Andre Yoskowitz (Google+) @ 19 Oct 2013 0:05

HTC loses head of Global PR after just four months on the job Lorain Wong, HTC's head of global public relations, corporate and internal communications, has left the company just four months after joining.
The exec had previously worked for AT&T and CBS Evening News, as well as leading cable provider Asia Global Crossing's marketing communications team for a decade.

HTC says Wong has resigned for personal reasons but will remain as a consultant for another four months.

There has been an exodus from the struggling smartphone maker, with six senior executives leaving in the past two years including the previous marketing boss John Wang and even Chief Financial Officer Winston Yung.

The news is somewhat surprising as HTC recently rebranded the entire company and began an expensive marketing campaign with Robert Downey Jr. as the spokesperson.

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