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HTC to move to low-cost handsets, slash costs

Written by Andre Yoskowitz (Google+) @ 05 Nov 2013 22:20 User comments (1)

HTC to move to low-cost handsets, slash costs HTC has announced it will begin selling low-cost smartphones and slash costs significantly in order to try to save the company.
The company also warned that it expects revenue to be 15 percent lower than last quarter, well below analyst expectations.

In the Q3, the company had its first ever quarterly loss, but the company expects to eke out a tiny profit for the Q4. After racing to 11 percent global market share in 2011, the company now controls about 2.5 percent share.

To help remain profitable, the company says it will slash expenses by 24 percent quarter-over-quarter. Additionally, the company is looking into selling lower-cost handsets: "We're looking at broader products in this quarter...we aim for higher volume into 2014 that will give better profitability."

HTC had previously tried to break into the high-end smartphone market, specifically in China, to little success.

Tags: smartphone HTC

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1 user comment

16.11.2013 19:41

I wrote to HTC a while back...
I asked them why I couldn't buy the HTC One or some phone that wasn't from 2009 on my carrier in USA -MetroPCS....
The only phone available at my carrier from HTC was the HTC Wildfire....
HTC looks down their noses at smaller regional carriers and what has that gotten them? less marketshare...

The mantra- that low cost/budget carrier customers don't buy premium phones is a lie... since I bought and paid FULL PRICE for a Samsung Galaxy S4 $650 with tax $745 cash with case spigen slim armor/sandisk 64gig sdcard/ and phone number switchover fee combined...
If Samsung is selling premium phones on MetroPCS- why does HTC think they don't have to?
Get your head further out of your acc, HTC?

This message has been edited since its posting. Latest edit was made on 06 Nov 2013 @ 19:42

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