"Not many consumers tried to purchase OLED TVs at that price," Kim said. "Price was our greatest barrier. So our attempt to expand the market didn't really go well. I'm really, really terribly sorry to say this, but it will take more time. ... I believe it will take around three to four years."
Just a year ago, Kim had predicted it would take 2-3 years to make mass market OLED televisions, but there are difficulties plaguing the manufacturing process of OLED TVs.
Kim believes that the transition to Ultra-HD content will happen much faster than the transition to High-definition did nearly a decade ago. Content providers have made intentions clear to start offering 4K this year, with companies like Netflix in a prime position to benefit from the change.