AfterDawn: Tech news

Mozilla to sell ads on the homepage of Firefox browser

Written by Andre Yoskowitz (Google+) @ 12 Feb 2014 19:57 User comments (22)

Mozilla to sell ads on the homepage of Firefox browser Mozilla has confirmed that the non-profit company will began selling ads in the Firefox "New Tabs" homepage, with the new initiative dubbed "Directory Tiles."
"Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla's pursuit of our mission," the company says. "The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy."

Mozilla began the foundations of the Directory Tiles last year when it allowed users to opt-in to receiving tailored content that was based on their browsing histories.

Darren Herman, Mozilla's VP of content services says: "Mozilla is moving from a dumb window to the internet to a smart agent on behalf of the user, putting the user first."

There is significant opportunity for Mozilla, as Firefox is the second-most used browser in the world, at about 18 percent market share (depending on what data you follow).

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22 user comments

112.2.2014 20:23

I wonder if they will allow the ads to be seen even with the ad block plus plugin.... Granted the definitions list is made by someone else, I guess I'll have to start monitoring and adding to the list as it works its way through.

213.2.2014 16:49

novel idea.you dont see that anywhere else.at least not with adblock plus.hehehe

313.2.2014 21:22

I haven't checked in a while but Adblock Plus was allowing Google Ads as acceptable. That's when I switched to Adblock Edge, it has no "acceptable" so maybe it'll take out the Firefox Ads... guess I'll see. :)

413.2.2014 21:25

You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.



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This message has been edited since its posting. Latest edit was made on 13 Feb 2014 @ 21:27

Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

513.2.2014 21:29

Originally posted by Jemborg:
You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.



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You got it.

613.2.2014 21:33

Originally posted by 2oldGeek:
Originally posted by Jemborg:
You mean Adblock EDGE, the redo, as Adblock Plus itself now allows for some "unobtrusive" advertising.



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You got it.
Hey snap! We posted same stuff, at the same time... make a wish. :D

Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

713.2.2014 21:37

I got a crystal ball and have already made mine. you don't have to tell yours, i know it.




There are three kinds of men: The ones that learn by reading; The few who learn by observation;
The rest of them have to pee on the electric fence and find out for themselves...

813.2.2014 21:45

with adblock plus you just uncheck the allow unobtrusive ads box.never tried edge.update.wont be trying it just yet.cant get it for chrome based browsers.i use comodo dragon.

This message has been edited since its posting. Latest edit was made on 13 Feb 2014 @ 21:49

913.2.2014 21:48

try it, you'll like it.

1013.2.2014 21:52

I don't use chrome - it's Google. :(

1113.2.2014 21:53

comodo dresses it up a little.supposed to be more secure etc.

1213.2.2014 21:57

security is not the problem. Google tracks you. I like being private.

1313.2.2014 21:59

so comodo is full of shit when they tell you that doesnt happen with their chrome based browser? cant trust anyone these days.i notice it wants me to sign in with my google account,like thats ever going to happen.lol

1413.2.2014 22:07

Originally posted by aldan:
so comodo is full of shit when they tell you that doesnt happen with their chrome based browser?

See there, you're getting smarter already. lol

1513.2.2014 22:16

i know,my head hurts.

1613.2.2014 22:30

I stay as far away from Google as I can get. Use Start Page HTTPS for searches, self destructing cookies, Disconnect, and Anonymox... +Adblock Edge

1713.2.2014 22:33

Chrome loads up DoubleClick spyware:
http://en.wikipedia.org/wiki/DoubleClick


You can also run the addon "DoNotTrackMe" in FF... works great.


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

1813.2.2014 22:39

Quote:
You can also run the addon "DoNotTrackMe" in FF... works great.


I have tested both and like Disconnect better by a small margin.

1913.2.2014 22:44

Quote:
Disconnect (Firefox/Chrome/IE/Safari) is our pick because it continues to add useful features and improve its database, and its secure Wi-Fi and bandwidth optimization features aren't available in other tools. It blocks third party tracking cookies and gives you control over all site scripts and elements from a simple-to-use toolbar menu. It also protects you from tracking by social networks like Facebook, Google, and Twitter, which use your browsing even off-site to collect data about you. Finally, Disconnect protects you from sidejacking (or widgetjacking), where an attacker can use stolen cookies to access personal data without having to know your password, with its Secure Wi-Fi feature.

2014.2.2014 0:07

Cheers!

I guess I wouldn't need FaceBook Disconnect either with your Disconnect?

Also, what do you think of Mask Me?


Its a lot easier being righteous than right.


DSE VZ300-
Zilog Z80 CPU, 32KB RAM (16K+16K cartridge), video processor 6847, 2KB video RAM, 16 colours (text mode), 5.25" FDD

2114.2.2014 0:49

Originally posted by Jemborg:
Cheers!

I guess I wouldn't need FaceBook Disconnect either with your Disconnect?

Also, what do you think of Mask Me?
Never heard of "Facebook disconnect". Guess it's the same only limited to facebook.
Here's a little video:
https://disconnect.me/disconnect/help


oh, I said by a small margin. but I'm old, I meant "Large margin" over DoNotTrackMe.

2214.2.2014 0:52

I use MaskMe and love it.. you can turn off an email for anyone you set one for anytime you like,

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