AfterDawn: Tech news

Social media influence company Klout sells for reported $200 million

Written by Andre Yoskowitz (Google+) @ 27 Mar 2014 13:04

Social media influence company Klout sells for reported $200 million Klout, the service that hooks up to your social media and measures your influence on followers with an extremely controversial score, has been acquired by Lithium Technologies for a reported $200 million.
Lithium works with enterprise customers by managing their customer service through social media.

"With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about," said Rob Tarkoff, Lithium President and CEO. "Trust is the currency online. For consumers, a trusted expert provides greater confidence in making purchases and getting advice. For brands, building a trusted reputation allows them to better find and keep customers."

The company says that combined, the companies now reach more than 500 million consumers across 10,000 specific interest areas, and 300+ branded communities.

Klout CEO Jose Fernandez sent emails to all current users: "We started Klout in 2008 with the crazy idea of measuring the world's influence. We wanted to help people understand and be recognized for the impact of their voice. It has been amazing to watch this happen. The Klout Score has grown into the standard of influence and our platform has evolved significantly to help users share their passions online.

As Klout takes the next step toward helping our users, I believe that Lithium is the ideal partner. Lithium powers many of the most vibrant communities online for leading brands like Spotify, Skype and Sephora. Together, we can do more to help you share your passions, measure your impact and grow your reputation."

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