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Maker Studios, the top content creator on YouTube recently acquired by Disney for $500 million, will now be on TV, following a content-licensing deal with music video service Music Choice.
The company will provide over 500 hours of clips and content. For April, Music Choice will feature Maker Studio talent partner Bart Baker's music-parody videos for the entire month. Baker has over 568 million views to his videos so far in 2014 on YouTube.
Music Choice VP of programming Damon Williams says he approached the content maker well before Disney ever came calling. "I went after them before I knew anything about Disney," he said. "I felt the content they were creating would really resonate -- and saw an opportunity to bring their content to the TV platform."
Besides its own talent, Maker Studios has deals to develop channels with Will.i.am, Snoop Lion and other musical acts. Such programming would definitely fit in Music Choice's catalog.
"This is a valuable partnership for Maker, as Music Choice's multiple properties are a perfect fit to for our artists and music programming," said Jenna Seiden, VP distribution and strategic partnerships at Maker Studios. "We're thrilled that Music Choice viewers will now be able to experience stars like the incredible Bart Baker and we look forward to sharing more great music content in the coming year."
Music Choice VP of programming Damon Williams says he approached the content maker well before Disney ever came calling. "I went after them before I knew anything about Disney," he said. "I felt the content they were creating would really resonate -- and saw an opportunity to bring their content to the TV platform."
Besides its own talent, Maker Studios has deals to develop channels with Will.i.am, Snoop Lion and other musical acts. Such programming would definitely fit in Music Choice's catalog.
"This is a valuable partnership for Maker, as Music Choice's multiple properties are a perfect fit to for our artists and music programming," said Jenna Seiden, VP distribution and strategic partnerships at Maker Studios. "We're thrilled that Music Choice viewers will now be able to experience stars like the incredible Bart Baker and we look forward to sharing more great music content in the coming year."
