Music video giant Vevo has announced that monthly average traffic topped 6 billion in December, a huge 46 percent rise from the same month in 2013.
Rio Caraeff, CEO, Vevo, confirmed the figure, and also noted that over 65 percent of the videos were being viewed on mobile devices like phones and tablets.
"On a global stage, it's really all about mobile," says Caraeff. "Mobile and tablet and television are where the majority of the views are happening."
Vevo was founded by Universal Music and Sony Music, and has Google (through YouTube) as a minority owner. Almost all of the company's revenue comes via YouTube, as does most of its traffic. Vevo has been looking to expand and has already had early conversations with potential new investors. "We are continuing to speak to investors as we try to find the right partners to grow the business more rapidly than we've been able to do so far," Caraeff noted. "We're still very active in that process."
The service is available in 13 countries, and about 5 billion of the views occur outside of the U.S., most notably in Germany.
Source:
Reuters
"On a global stage, it's really all about mobile," says Caraeff. "Mobile and tablet and television are where the majority of the views are happening."
Vevo was founded by Universal Music and Sony Music, and has Google (through YouTube) as a minority owner. Almost all of the company's revenue comes via YouTube, as does most of its traffic. Vevo has been looking to expand and has already had early conversations with potential new investors. "We are continuing to speak to investors as we try to find the right partners to grow the business more rapidly than we've been able to do so far," Caraeff noted. "We're still very active in that process."
The service is available in 13 countries, and about 5 billion of the views occur outside of the U.S., most notably in Germany.
Source:
Reuters
Tags:
Vevo
