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Apple iOS web traffic gains ground, stays far ahead of Android

Written by James Delahunty (Google+) @ 07 Dec 2014 7:47

Apple iOS web traffic gains ground, stays far ahead of Android An increase in the share of web traffic from Apple's iOS devices is likely down to the successful launch of the iPhone 6, while at the same time Android web traffic decreases.
Apple now claims a slightly larger piece of the mobile web traffic pie, increasing to a 61.4 percent share compared to 60.6 percent. The increase has been observed over the nine weeks since the launch of the iPhone 6 smartphone, and is at the expense of the share enjoyed by the Android mobile OS which decreased to 37.5 percent from 38.4 percent in the same time period.

The statistics were reported by Gene Munster, analyst at Piper Jaffray.

Munster identifies the popularity of the iPad as the likely reason why Android's dominance in hardware is not reflected in its share of web traffic. Additionally, the iPhone 6 threw Apple into the competition for larger screen smartphones, a space which had been dominated by Android devices previously.


Sources and Recommended Reading:
Apple's iOS outshines Android in US mobile Web traffic: www.cnet.com/news

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