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Apple removes other fitness trackers from its stores as it prepares for Apple Watch

Written by Andre Yoskowitz (Google+) @ 13 Mar 2015 10:46 User comments (2)

Apple removes other fitness trackers from its stores as it prepares for Apple Watch In the wake of the announcement of their Apple Watch smartwatch and fitness tracker, Apple has removed competing fitness devices from its stores.
Apple had previously offered the Jawbone Up, Nike+ FuelBand and The Mio.

The new Apple Watch goes on pre-order April 10th, to ship on April 24th. The Apple Watch has a plethora of fitness features, and can track your steps, distance, heart rate and much more.

Liz Dickinson, CEO and founder of Mio, said Apple notified them the Mio would be removed from stores a few months ago: "They said they brought in a new executive in the marketing area who wanted to rework branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories," Dickinson said. There was no mention of the Apple Watch.

It makes sense that Apple would remove other devices as it needs room for its $17,000 Apple Watch Edition.

Source:
Recode

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2 user comments

113.3.2015 12:51

Typo here........."devices as it needs room for its $10,000(not 17K) Apple Watch Edition."

What about FitBit......THE KING of fitness trackers??

And it's just like crapple to impose their Stalinistic ways in order to silence competition and boast their own crap.

I truly hate Apple.

213.3.2015 20:20

Apple hates competition so they do what they do best and eliminate it and pretend does not exist. They will get all the suckers that walk into their store and as soon as they say they want a fitness band they will shove the over-priced apple watch down the customers throat and with no other choices the customer will be most likely to bite on getting it over something else.


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