EBay has acquired auto industry advertising and marketing technology company Cargigi, and the company's product will replace eBay's own Dealer Center.
The auction company called the "acquisition" small and did say the Cargigi team of 30 will all join eBay.
Ebay also says the acquisition will help them "build out its structured data capabilities for the vehicles industry," including giving dealers more access to analytics.
Cargigi was founded in 2009, and their tech helps dealers to get their ads in front of targeted audiences, including through Craiglist and other sites including social media. Cargigi also offers analytics related to how their ads are performing, tools to monitor competitors, and easy tools to enhance their photos before posting with listings.
"After making a significant impact on the automotive sector early on, Cargigi quickly became one of the top classified marketing service providers for thousands of dealerships nationwide. As Cargigi has continued to scale, it has remained singularly focused on innovating and creating great products," added Cargigi founder Tony Hoang.
Source:
Crunch
Ebay also says the acquisition will help them "build out its structured data capabilities for the vehicles industry," including giving dealers more access to analytics.
Cargigi was founded in 2009, and their tech helps dealers to get their ads in front of targeted audiences, including through Craiglist and other sites including social media. Cargigi also offers analytics related to how their ads are performing, tools to monitor competitors, and easy tools to enhance their photos before posting with listings.
"After making a significant impact on the automotive sector early on, Cargigi quickly became one of the top classified marketing service providers for thousands of dealerships nationwide. As Cargigi has continued to scale, it has remained singularly focused on innovating and creating great products," added Cargigi founder Tony Hoang.
Source:
Crunch
