AfterDawn: Tech news

Linksys' ever popular WRT54GL still brings in millions in revenue, 11 years after launch

Written by Andre Yoskowitz @ 06 Jul 2016 9:22 User comments (4)

Linksys' ever popular WRT54GL still brings in millions in revenue, 11 years after launch

Arstechnica had a very interesting article today on a wireless router that should be familiar to many Afterdawn readers; the Linksys WRT54GL.
The router was released in 2005 and remains up for sale, bringing in millions in revenue for the company despite certainly having outlived its usefulness (from a tech standpoint). The router uses the 802.11g Wi-Fi standard (since elapsed by 802.11n and 802.11ac, it can only use the 2.4GHz frequency band, and it has max speeds of just 54Mbps, far lower than the new 1Gbps standard.

"To be honest, it somewhat baffles my mind," said Linksys Global Product Manager Vince La Duca. But will they stop selling it? No way. "We'll keep building it because people keep buying it," La Duca added.

Having sold over 30 million units since launch, why does the WRT54GL remain so popular? The answer may lie in its support for popular open source firmware like DD-WRT. Linksys has always allowed users to quickly and easily unlock their devices to run Linux-based open-source software that offers more advanced capabilities that some more locked-down routers nowadays don't even offer. Of course, the router does have great name recognition (nearly 4000 positive reviews on Amazon) and a cheap price tag ($43 on Amazon), which certainly helps with the popularity. The report also says small businesses use the routers as a cheap way to offer public Wi-Fi hotspots.



"People say, 'I had it, it worked, or a friend had it and it's been working ever since nonstop, so I went and bought one,'" La Duca noted. Customers also know they can "quickly throw DD-WRT on there and do hotspots [and] VPNs with them. Even though you can do it on newer stuff, it seems like there is this interesting cult following behind it."

Previous Next  

4 user comments

16.7.2016 23:18

I never understood why they had the GL. DD-WRT works the same on the non-L models too. I still have one laying around somewhere, but the main reason was because it was on sale cheaper than the regular G model.

29.7.2016 18:48

Originally posted by xnonsuchx:
I never understood why they had the GL. DD-WRT works the same on the non-L models too. I still have one laying around somewhere, but the main reason was because it was on sale cheaper than the regular G model.
The amounts of RAM are different.

310.7.2016 02:03

Originally posted by Bozobub:
Originally posted by xnonsuchx:
I never understood why they had the GL. DD-WRT works the same on the non-L models too. I still have one laying around somewhere, but the main reason was because it was on sale cheaper than the regular G model.
The amounts of RAM are different.



Oh yeah! I think the regular G model you had to install the mini version of DD-WRT before installing the full version due to memory issues, whereas the GL could install the full version as-is.

410.7.2016 02:55

The model number, even if a "G" version, also matters; older models — I believe version 4 and earlier? I don't fully remember, it's been a while ^^' but it's either version 4 or 5 — had about twice the RAM.

This is exactly why later versions of the WRT-54G (after the decrease) are less competent for heavy P2P use. Because they have less RAM, their routing tables quickly are filled up with P2P IP addresses; when combined with overly-long retention of IP addresses in the IP table (like 2-3 days, as I recall, on WRT-54Gs o.O') this ends up requiring the classic "BitTorrent reboot" of the router every so often.

Later models of the WRT-54G also are much more difficult to properly kit out with DD-WRT; I bricked a few of 'em trying =p .

This message has been edited since its posting. Latest edit was made on 10 Jul 2016 @ 3:00

Comments have been disabled for this article.

Latest news

VLC hits milestone: over 5 billion downloads VLC hits milestone: over 5 billion downloads (16 Mar 2024 4:31)
VLC Media Player, the versatile video-software powerhouse, has achieved a remarkable feat: it has been downloaded over 5 billion times.
1 user comment
Sideloading apps to Android gets easier, as Google settles its lawsuit Sideloading apps to Android gets easier, as Google settles its lawsuit (19 Dec 2023 11:09)
Google settled its lawsuit in September 2023, and one of the settlement terms was that the way applications are installed on Android from outside the Google Play Store must become simpler. In the future, installing APK files will be easier.
8 user comments
Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments

News archive