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Razer buys THX to boost audio and video quality

Written by Andre Yoskowitz (Google+) @ 17 Oct 2016 21:34 User comments (3)

Razer buys THX to boost audio and video quality THX, the AV quality assurance company founded as part of Lucasfilm, has been acquired by gaming hardware company Razer.
According to Razer, the brand THX will be "spun out as a startup" (despite being 33-years-old) and run independently under its current management team but with capitalization from Razer.

THX was founded in 1983 and has been sold multiple times including a purchase in 2002 by Creative Technology at a valuation of $13 million directly from Lucasfilm. The company currently has 50 employees including a few top audio and graphics engineers and scientists in their fields.

"We've been fans of THX for a long time, from the time of the Star Wars legacy and how George Lucas created it,"
added Razer. "THX has one of the biggest brands when it comes to movies or music. Audio files, films, we think of the THX brand in audio as akin to what Razer is in gaming." Additionally, the company has a large library of patents and IP in the AV space, which Razer hopes to implement. "There is a lot of potential to extend it into newer areas that interest us, like virtual reality and live streaming," they concluded.

Source:
TC

Tags: Razer THX
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3 user comments

118.10.2016 15:16

This is a WASTE for Razer!!!


THX is simply a "standard of sound/video quality". It's got very little to do with the technical part.

So how will a Razer mouse, keyboard, mousepad make use of audio/video standards from THX.

THX is the listening standard that GEORGE LUCAS WANTS US TO HEAR. Or, as the sounds/video of the movie that George wants us to experience.


Razer is gonna bomb this one and regret their decision...U watch!

218.10.2016 22:07

Quote:
...we think of the THX brand in audio as akin to what Razer is in gaming.
What? Overpriced, fragile, and a terrible value?
This message has been edited since its posting. Latest edit was made on 18 Oct 2016 @ 22:07

320.10.2016 12:09

Originally posted by Bozobub:
Quote:
...we think of the THX brand in audio as akin to what Razer is in gaming.
What? Overpriced, fragile, and a terrible value?
I would certainly agree with this!


I only appreciate the nostalgia that comes with watching Terminator 2 with the THX intro.

But yeah.......overpriced and again.......THX is simply George's standard of "how he wants you to hear/see his film"

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