AfterDawn: Tech news

Apple's original TV show Planet of the Apps gets a trailer

Written by Matti Vähäkainu (Google+) @ 15 Feb 2017 12:42 User comments (5)

Apple's original TV show Planet of the Apps gets a trailer Apple has positioned itself against some of the biggest TV and movie conglomerates by beginning the production of its own content. Following Netflix's and Amazon's lead, the Cupertino based giant has released a trailer of one of its first original TV shows.
The show is aptly called Planet of the Apps and is to applications what Shark Tank is to business ideas. Well, actually, it is a combination of Shark Tank in terms of pitching the idea of the app and The Voice in which the celebrity judges choose whether they want to help out the pitcher.

As the video shows, the pitch to the celebrity judges (Jessica Alba, will.i.am, Gwyneth Paltrow, and Gary Vaynerchuk) is just the first step. If they are accepted by one – or if many, they can choose their mentor – they must prepare for a pitch to four members of venture capital firm Lightspeed Venture Partners.

The best will get a featured spot on the App Store (obviously) and a lot of publicity. The show will be exclusive to Apple Music.

Previous Next  

5 user comments

115.2.2017 14:30

F'ING LAME!!!!!!!!!!!!!!!!!


Apple, Netflix, Yahoo, Amazon and others are just TRYING THEIR ASSES OFF to get people to 'watch' their content which is so counterproductive to what people NEED to do.......which is pull their heads out of their asses, or phones/computers and stop engaging in so much tv watching. Pay attention! Go outside! Get a girlfriend/boyfriend but GOD help us............watching more and more and more television is not what brightens a society up.

Ridiculous!

217.2.2017 5:04

Typical apple style. Stealing other peoples ideas and calling them their own.

321.2.2017 18:36

It's actually brilliant in a way; the sort of person who buys Apple products is the target audience of all these shows. Plus I bet there is something in the contract saying all apps are Apple exclusives even if they don't get selected.

425.2.2017 18:22

Hopefully they develop more original content. I really like what Netflix is doing already so this should be good competition.

527.2.2017 10:30

Originally posted by pcrazy99:
Hopefully they develop more original content. I really like what Netflix is doing already so this should be good competition.
LoL...good luck with that! They made a show about iPhone apps that is only available to Apple users; they didn't make House of Cards that is available to everyone right down to people who only have a PS3, Xbox360, or cheap-o set-top.

Comments have been disabled for this article.

Latest news

As cable TV falters, broadband prices go up As cable TV falters, broadband prices go up (20 Oct 2017 13:13)
Cable TV has been in decline for quite some time and there's no reason to believe that cord-cutting is slowing down any time soon. Netflix et al have just made this particular entertainment ....
1 user comment
Tim Cook promises Mac mini still has a future Tim Cook promises Mac mini still has a future (20 Oct 2017 12:15)
Apple's computer lineup has been refreshed fairly steadily during the past years, and even though lineup has changed slightly most products are still intact. Even the iMac was updated this year ....
1 user comment
Google makes 'try without downloading' Instant Apps public Google makes 'try without downloading' Instant Apps public (19 Oct 2017 17:06)
There aren't many more important upgrades coming to Google's app store than what the company calls Android Instant Apps. Unveiled first time more than a year ago and already available for developers ....
1 user comment
Marvel's newest Netflix superhero series gets a release date – and a new action-packed trailer Marvel's newest Netflix superhero series gets a release date – and a new action-packed trailer (19 Oct 2017 16:16)
Netflix has become one of the most important partners for Marvel very recently. In only a few years Netflix has released five Marvel shows with one more in line before the end of the year. ....
3 user comments
Netflix to spend $8 billion in programming next year Netflix to spend $8 billion in programming next year (18 Oct 2017 14:23)
There's no bigger player in the streaming TV and movies scene than Netflix – no matter how much you want it YouTube. This year the streaming giant will spend approximately $6 billion in programming, ....
2 user comments

News archive