AfterDawn: Tech news

World's most popular messaging platform is now open for businesses

Written by Matti Robinson @ 20 Jan 2018 2:35 User comments (1)

World's most popular messaging platform is now open for businesses Facebook has largely a monopoly on instant messaging in the West. In most countries in Europe and North America, the top 2, if not top 3, most popular messaging platforms are owned by Facebook.
The most popular of them all is WhatsApp that is slightly more commonly used than Facebook Messenger.

Now the Facebook owned behemoth of a messaging platform is releasing a new product, which it hopes will create the desperately needed revenue. Even though when first introduced, WhatsApp was warning people that after a year of use it would require a monthly fee, it never really started asking money from its individual customers.

However, for a while WhatsApp has been trying to figure out how to create some revenue from the business world. The answer, the company hopes, is a new app called WhatsApp Business.

WhatsApp Business, as the name and perhaps the past four paragraphs might suggest, is an app for the business oriented folks who want to create an official presence in the WhatsApp ecosystem.



Even the WhatsApp Business is free, at least if you are a relatively small company. Larger companies need to pay a fee to get the full feature list and get all the advantages they perhaps need.

Via WhatsApp Business the businesses enrolled can, for example, reach their customers about orders and delivery, as well as do normal customer support work like answering questions via text. The business accounts list a description, a field of business, open hours, and other details about the company. It the details there is also a field to inform you that the account is indeed a business, not a personal, account.

Previous Next  

1 user comment

122.1.2018 09:48

They have lost so many years to figure out that businesses need a better platform. However, with so many available I`d say functional Enterprise IMs such as Brosix, I would not go to Whats App at all.

Comments have been disabled for this article.

Latest news

VLC hits milestone: over 5 billion downloads VLC hits milestone: over 5 billion downloads (16 Mar 2024 4:31)
VLC Media Player, the versatile video-software powerhouse, has achieved a remarkable feat: it has been downloaded over 5 billion times.
1 user comment
Sideloading apps to Android gets easier, as Google settles its lawsuit Sideloading apps to Android gets easier, as Google settles its lawsuit (19 Dec 2023 11:09)
Google settled its lawsuit in September 2023, and one of the settlement terms was that the way applications are installed on Android from outside the Google Play Store must become simpler. In the future, installing APK files will be easier.
8 user comments
Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets Roomba Combo j7+ review - Clever trick allows robot vacuum finally to tackle home with rugs and carpets (06 Jun 2023 9:19)
Roomba Combo j7+ is the very first Roomba model to combine robot vacuum with mopping features. And Roomba Combo j7+ does all that with a very clever trick, which tackles the problem with mopping and carpets. But is it any good? We found out.
Neato, the robot vacuum company, ends its operations Neato, the robot vacuum company, ends its operations (02 May 2023 3:38)
Neato Robotics has ceased its operations. American robot vacuum pioneer founded in 2005 has finally called it quits and company will cease its operations and sales. Only a skeleton crew will remain who will keep the servers running until 2028.
5 user comments
How to Send Messages to Yourself on WhatsApp How to Send Messages to Yourself on WhatsApp (20 Mar 2023 1:25)
The world's most popular messaging platform, Meta-owned WhatsApp has enabled sending messages to yourself. While at first, this might seem like an odd feature, it can be very useful in a lot of situations. ....
18 user comments

News archive