LONDON, November 12 /PRNewswire/ --

- With Photo

Simon Weston OBE launches http://www.forcesdeal.com a price comparison
site to generate new funds for the Armed Forces community without the public
having to dig deeper into their pockets.

Forcesdeal.com is unique. When customers buy a car, motorbike, van or
house insurance policy with Forcesdeal.com, the site will donate the majority
of its profits to the charity, Forcesdeal.com Foundation*. The Foundation
distributes funds from Forcesdeal.com to established Forces' charities that
have the knowledge and expertise to ensure the funds are targeted where they
are most urgently needed.

Like other price comparison sites, Forcesdeal.com earns a fee for finding
your insurance deal - the difference is that Forcesdeal.com will donate 70%
of its profits to established Forces' charities through the Forcesdeal.com
Foundation. The more people who use Forcesdeal.com, the more that can be
given to the Armed Forces community.

Simon Weston is one of the founders of Forcesdeal.com: "We are all now
getting to grips with the fact that price comparison sites are great value
for money and can help us make significant savings. Forcesdeal.com takes the
price comparison site approach to new heights. It not only gives great value
and great choice when insuring your vehicles or home, but also ensures that
much needed funds go to help our current and future veterans who have given
so much for our country. Forcesdeal.com gives the public value and choice
with their insurance needs with a no hassle, no-extra-cost way to
significantly increase the funding available to enrich the lives of others.

In simple terms, through the established business model of price
comparison sites, Forcesdeal.com will provide a brand new source of funds to
support the Armed Forces Community. When times are hard for everyone,
Forcesdeal.com is a way for us to help others in need by doing something we
need to do anyway." Weston continued.

Mark Cann, Director and Company Secretary of Forcesdeal.com Foundation
said:

"The concept behind Forcesdeal.com is truly revolutionary and
Forcesdeal.com Foundation will be simply the distributor of funds received
from Forcesdeal.com. It will work closely with, and fully support, the
excellent work already being undertaken by established Armed Forces'
charities. All those involved in the establishment of Forcesdeal.com and
Forcesdeal.com Foundation are passionate about the need to provide increased
financial support to the experts concerned with improving the lives of our
Armed Forces community." Mark is also Chief Executive of The British Forces
Foundation.

Forcesdeal.com is authorized and regulated by the Financial Services
Authority (FSA).

*The Forcesdeal.com Foundation application for charitable status is
currently being processed by the Charity Commission.

Note to Editors:

A picture accompanying this release is available through the PA 
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or 
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For further information, please contact:

    Janis Troup, Debra Lord or Laura Glover at Right Angle Communications
    Tel: +44(0)20-3142-6491 or +44(0)20-3142-6490
    Email: janis.troup@rightangleuk.com 
    Email: debra.lord@rightangleuk.com
    Email: laura.glover@rightangleuk.com