bet-at-home.com Becomes Official Partner of the 2010 Men's EHF Euro


ZUG, Switzerland and LINZ, Austria, November 17 /PRNewswire/ --     The international sports marketing company Infront Sports & Media - EHF
EURO marketing partner of the European Handball Federation (EHF) - has
secured bet-at-home.com, the Austrian-based betting company as a new Official
Partner of the EHF European Handball Championships (EHF EURO).

The sponsorship agreement covers the 2010 (19 - 31 January) men's
tournament in its home territory of Austria. It contains a comprehensive
package of rights including: board advertising; floor advertising and brand
exposure in print media.

bet-at-home.com plans to activate its involvement in handball with a
range of on-site promotional activities as well as having its logo on the
official Event Homepage http://www.ehf-euro.com.

bet-at-home.com CEO, Jochen Dickinger commented: "After our successful
involvement with other top handball properties, including the EHF Champions
League and the IHF World Championship, the sponsorship of the EHF EURO was
the next logical step within our sponsoring strategy. As Official Partner of
the EHF EURO we will be able to communicate effectively in our core markets
in Eastern Europe, Germany and Spain to the strong media coverage."

EHF Secretary General, Michael Wiederer, welcomes bet-at-home.com on
board, "The EHF EURO Events belong to the top sponsoring platforms in the EHF
portfolio, providing significant brand exposure and activation potential for
Official Partners. We are extremely pleased that bet-at-home.com further
increases its committed to European handball and I am sure that the
objectives set will be reached."

Stephan Herth, Executive Director Summer Sports at Infront, said: "This
sponsorship is a perfect fit - handball is amongst the most popular team
sports in Europe and bet-at-home.com is one of the continent's most popular
betting providers. We are looking forward to a long-term partnership and will
deliver high quality services around the event to bet-at-home.com, helping
them to get the most out of the sponsorship."

Cumulative television viewing audience exceeded 1.2 billion

The EHF European Handball Championships takes place every two years and
brings together the best men's and women's handball teams in Europe.

The 2008 event was the most extensively covered and viewed tournament in
the history of European Handball Championships. Infront Sports & Media had
secured broadcast agreements with more than 70 broadcasters, including a
record number of radio stations.

Overall, the tournament was broadcast in 85 territories - particularly in
Europe, the Middle East and Asia - with 1,100 programme hours watched by a
cumulative television viewing audience of more than 1.2 billion. This magic
billion-plus figure now stands as the new viewing record for a single
European Championship event and equals the combined viewing audience from
both the men's and the women's tournaments in 2006.

About bet-at-home.com

bet-at-home.com AG is part of the Mangas Gaming group, a leading European
company in online gaming and sports betting. With currently 1.8 million
registered users from all European countries and listed on the Frankfurt
stock exchange, the company is one of the most popular betting providers in
Europe, especially Eastern Europe and German speaking countries.
bet-at-home.com AG has holdings in Germany, Austria and Malta and offers
sports betting, casino, games and poker on http://www.bet-at-home.com.

Contact:
    Mag. Claus Retschitzegger
    Corporate Communications & Legal Affairs
    bet-at-home.com Entertainment GmbH
    Tel. +43-732-901-510-24
    Mobile +43-676-840-988-109
    Fax +43-732-901-510-01
    retschitzegger@bet-at-home.com

    http://www.bet-at-home.com



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