Subscribe to AfterDawn's weekly newsletter.
The Next Generation of Badoo.com Shocks Europe!
LONDON, September 25 /PRNewswire/ -- Earlier this month worldwide social network, Badoo.com, launched in 2006, presented the world with a completely new design with upgraded features and innovative new tools. The near perfect integration of site design (form) and website features (function) was something that many global markets had never encountered before. Badoo has become one of the largest global social networks in just one year's time and is already ranked in the top 100 websites in the world by traffic. This incredible growth met with a major test on September 1st, 2007. That morning Badoo's entire global userbase of over 12 million users awoke to the next generation of Badoo.com. Unexpectedly, this caused an explosion of emotion from many of Badoo's loyal users who had grown to love the old design and feature set of Badoo. Having their beloved site changed so quickly before their very eyes was too much for this faithful group. The outcry was loudest in Badoo strongholds such as Europe, the UK, and North America. Interestingly, it was the upgraded communications tools on the site itself that had allowed for this very coordinated mini-rebellion. After a few days, they started to recognize the greatly increased possibilities that the new Badoo allowed them to explore. They tested out and started to get addicted to the high resolution photo uploads, video features, and tools for sharing their lives built into the Multimedia Reportage function. A function that allows any user, no matter what skill level they might possess, to create professional level reportages about their own personal experiences and then spread these works to people both locally and worldwide. Other Badoo features include unlimited and lightning quick upload of multiple photos at a time and video uploads of up to 100mb each file. Basically, the new Badoo.com is built to allow people to show their lives in living color to all those around them. People first write about their experiences and illustrate them with photos and videos in one sleekly designed "reportage/entry". Then their second step is to use Badoo's unique patented features to instantly spread and gain an audience for their masterpieces. As Badoo has constantly seen, including in this month's earlier chaos, our users are people who only accept the highest quality and most cutting edge technology both online and off, and Badoo.com has no plans to ever let them down.
