BERLIN, Germany, September 27 /PRNewswire/ --

- Global Contest Seeks Expressions of the Triumphs and Challenges
of Living With Diabetes Through Art, Essay, Poetry, Photography and Music

The International Society for Pediatric and Adolescent Diabetes (ISPAD)
announced today that it is joining Eli Lilly and Company and the
International Diabetes Federation as a partner for the Inspired by Diabetes
Creative Expression Competition. The Inspired by Diabetes Creative Expression
Competition is a global contest asking people with diabetes, as well as their
family and friends, to express how diabetes has impacted their lives -- and
share those stories with others around the world.

ISPAD is a professional organization whose aims are to promote clinical
and basic science, education, and advocacy in childhood and adolescent
diabetes. The strength of ISPAD lies in the scientific and clinical expertise
in childhood and adolescent diabetes of its members. ISPAD is the only
international society focusing specifically on all types of childhood
diabetes.

"We are very proud to be a part of this unique and rewarding program,"
Professor Thomas Danne, Secretary General of ISPAD shared. "Diabetes has a
unique impact on children and their families. Through this program, these
families can share their stories with others utilizing a variety of forums
while at the same time, helping children, who like themselves have diabetes,
throughout the world."

The Inspired by Diabetes competition seeks expressions of the challenges
and triumphs of the diabetes journey through art, essay, poetry, photography
and music. People with diabetes and their family members and friends are
encouraged to enter the contest. Health care professionals are also invited
to enter. The entry deadline is 31 January 2008.

Inspired by Diabetes builds on the theme of IDF's World Diabetes Day
2007-08, which is dedicated to children and adolescents living with or at
risk of diabetes worldwide. The spirit of the competition is to bring
families and people with diabetes together to raise awareness of the global
burden of diabetes -- and draw particular attention to people who do not have
the resources they need to fight the disease.

By entering the competition, participants can have a direct impact on the
lives of children with diabetes around the world.

When people enter the contest, they will receive two "blue circle"
diabetes pins, the global symbol for diabetes. For each set of pins
distributed, a dollar will be donated to the International Diabetes
Federation's Life for a Child Program, which provides life-saving diabetes
supplies to more than 500 children in 13 developing countries. Lilly will
also make a separate donation to support the Life for a Child Program on
behalf of entrants to the Inspired by Diabetes competition.

"It is estimated that almost 200 children under the age of 15 develop
type 1 diabetes every day across the globe. This amounts to 70,000 children
per year," Danne said. "With these types of numbers, it is fair to say that
we are all in some way impacted by diabetes. Through the expressions of those
who enter this competition, our hope is that people will become more aware of
this disease and take the necessary steps to address it."

"The many journeys traveled by people with diabetes and their families -
both the challenges and the triumphs -- have been inspiring us at Lilly for
more than 80 years. The Inspired by Diabetes contest will allow people
affected by diabetes to creatively express their feelings about how diabetes
has impacted their lives and their families, and further inspire other people
along the way," said Vince Mihalik, Lilly's Vice President for Global Brand
Development, Diabetes, Obesity and Endocrine. "We're honored to work with the
Unite for Diabetes initiative to help raise awareness of the global burden of
this devastating disease, and on behalf on the people who enter the Inspired
by Diabetes competition, we look forward to helping support the needs of
children through the Life for a Child program."

Contest information

Grand prize winners will be selected for each participant group, with the
winners (excluding health care professionals) receiving a trip to attend a
media briefing and formal exhibition of the winning entries.

Participant categories in the Inspired by Diabetes contest are:

- Children (age sub-groups 5-6, 7-8, 9-12, 13-17 years old; includes
children with diabetes or family members or friends under 18)

- Adult with diabetes (ages 18 and older)

- Family member or friend of a person with diabetes

- Health care professional

Entries may be submitted in the following "format" categories:

- Short essay or poem - 500 words or less

- Photograph(s) - Up to three prints

- Original drawing or painting - no larger than 43cm x 66cm (17" x 26")

- Music - Original composition, up to three minutes in length
(instrumental and lyric)

To learn more about Inspired by Diabetes and how to enter the Creative
Expression Competition, please visit: http://www.inspiredbydiabetes.com.

About Unite for Diabetes and the International Diabetes Federation

Unite for Diabetes is a global campaign committed to raising awareness of
diabetes and celebrating the United Nations' World Diabetes Day Resolution,
which establishes the global agenda for the coming fight against the diabetes
pandemic and designates 14 November as an official UN-observed World Diabetes
Day, from 2007.

The Unite for Diabetes and World Diabetes Day campaigns are led by the
International Diabetes Federation (IDF), a worldwide alliance of over 200
diabetes associations in more than 160 countries. Its mission is to promote
diabetes care, prevention and a cure worldwide. For more information, visit
http://www.unitefordiabetes.org.

About ISPAD

Globally, diabetes is a disease in evolution affecting more and more
children and adolescents. The INTERNATIONAL SOCIETY for PEDIATRIC and
ADOLESCENT DIABETES (ISPAD) is a professional organization whose aims are to
promote clinical and base science, education and advocacy in childhood and
adolescent diabetes. The strength of ISPAD lies in the scientific and
clinical expertise in childhood and adolescent diabetes of its members. ISPAD
is the only international society focusing specifically on all types of
childhood diabetes.

About Eli Lilly and Company

Eli Lilly and Company is one of the world's leading pharmaceutical
companies and emphasizes scientific research and innovation. The company
focuses on endocrinology, oncology, psychiatry/neurology, urology, cardiology
and intensive care medicine. In its own worldwide laboratories and through
collaborations with eminent scientific organizations, Lilly develops new
therapeutic approaches and technologies which contribute to improving health
and quality of life of patients. Thanks to intensive scientific research,
most Lilly products are among the leading brands of its class. Headquartered
in Indianapolis, USA, Lilly employs 40.000 people in 143 countries worldwide.

Lilly provides answers - through pharmaceuticals, information and
education - for some of the world's most urgent medical needs.

Contact Information:
    Tim Coulom, Lilly
    +1-317-655-2998
    Beate Schweitzer, ISPAD
    +49-711-8931-295