BUDAPEST, Hungary, September 29 /PRNewswire/ --

- Pilot Program Designed to Create Sustainable Breast Cancer Programs in 
Countries with Highest Potential, Greatest Need

With more than 1 million women worldwide receiving a breast cancer
diagnosis each year, it has never been more critical to increase advocacy and
education about this life-threatening disease. Building on the U.S.-Middle
East Partnership for Breast Cancer Awareness and Research forged in 2006,
Susan G. Komen for the Cure, working with the U.S. Department of State, is
launching an unprecedented global expansion to create sustainable breast
cancer outreach and education programs in 10 countries around the globe.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070122/NYM084LOGO)

Komen for the Cure has developed five in-depth training modules, which
capture the methodology and best practices that led the organization to
becoming the world's largest and most successful breast cancer advocacy
group. The modules include Community Assessment; Volunteer and Organization
Development; Awareness & Education; Fundraising and Advocacy. In the 10 pilot
countries, the program will partner with various groups, including
governments and healthcare centers, to educate women through community-based
projects, train primary healthcare workers and address policy issues.

During the first year, culturally-tailored model programs will be tested,
adapted and rolled-out in Brazil, Costa Rica, Ghana, India, Jordan, Mexico,
Romania, Saudi Arabia, Ukraine and the United Arab Emirates. A program
manager will work in each country to implement this grassroots initiative.
Komen will support the global expansion program with US$3 million in this
first phase alone. The modules have been adapted for cultural sensitivity in
each country and will develop into institutional knowledge that will be
sustainable long into the future. Komen has tapped the Institute of
International Education to be the implementing partner in this program.

"Public education and awareness initiatives lead to earlier breast cancer
detection, when the disease is most treatable," said Ambassador Nancy G.
Brinker, founder of Susan G. Komen for the Cure. "It is time to help create
infrastructures around the world that can further the global breast cancer
movement and save more lives."

The announcement was made during Komen for the Cure's historic "Ignite
the Promise: Global Advocate Summit," a first-of-its-kind meeting in
Budapest, Hungary bringing together breast cancer activists from five
continents.

Susan G. Komen for the Cure is the world's largest grassroots network of
breast cancer survivors and activists fighting to save lives, empower people,
ensure quality care for all and energize science to find the cures. For more
information about Komen for the Cure, breast health or breast cancer, visit
http://www.komen.org.

Web site: http://www.komen.org