SANTA CLARA, California, October 2 /PRNewswire/ --

ARM Developers' Conference -- Atmel(R) Corporation (Nasdq: ATML) today
announced that Amulet Technologies has chosen to implement its graphic user
interface (GUI) IP on the company's AT91CAP7 ARM7(TM)-based customizable
microcontroller.

Amulet Technologies develops dedicated graphic user interface (GUI)
microcontrollers with a built-in graphical operating system, called Graphical
OS in Silicon. Amulet's ICs and IP are used to add displays to new or legacy
consumer end-products.

Amulet will license its GUI IP for implementation in ARM7-based SoCs,
including Atmel's AT91CAP7S customizable microcontroller. The AT91CAP7S
device is a standard ARM7-based MCU with a metal programmable (MP) block that
can be used to implement unique peripheral sets and coprocessors, including
Amulet's GUI coprocessor. The resulting customized processor is a
system-on-chip solution, tailored precisely for the customer's application,
with unit pricing comparable to that of an off-the-shelf MCU.

"Amulet's IP is a key enabling technology with CAP(TM) for markets like
white goods, which use legacy 8-bit MCUs to run their application," commented
Jay Johnson, Atmel's Marketing Director for CAP products. "It's more than
just an ASIC IP block that was proven on CAP. It's all about the ability to
customize a standard ARM(R) micro with this unique combination of hardware
and software IP."

Ken Klask, Amulet's CEO commented, "Offering our GUI IP on Atmel's CAP7
expands our reach to products that need capabilities that are not offered in
standard microcontroller products. Unlike other standard microcontrollers,
CAP's Metal Programmable Block also allows us to quickly and easily create
variations of our standard products that are tailored to suit the unique
interface requirements of our customer's end products."

Availability

Atmel provides an emulation board for CAP7 designs that includes the ARM7
core, peripherals and an FPGA for the implementation and functional
verification of the Amulet IP, using standard third-party FPGA design tools.
Atmel "personalizes" CAP7 devices directly from the FPGA netlist developed on
the development board.

About Atmel

Atmel is a worldwide leader in the design and manufacture of
microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio
frequency (RF) components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is able to provide
the electronics industry with complete system solutions focused on consumer,
industrial, security, communications, computing and automotive markets.

About Amulet Technologies

Amulet Technologies is a fabless semiconductor company focusing on chips
and firmware that drive liquid crystal display (LCD) user interfaces. As
experts in human interface electronics, Amulet's unique Graphical OS in
Silicon has enabled OEMs to cost effectively improve the user experience of
their electronic devices with visually appealing, interactive user interfaces
that provide rock solid 24/7 reliability. Amulet's innovative hardware,
software and collaborative design philosophy empower OEMs to provide the best
user experience to their customers. For more information, visit
http://www.amulettechnologies.com/.

(C) 2007 Atmel Corporation. All Rights Reserved. Atmel(R), logo and
combinations thereof, and others, are registered trademarks, CAP(TM) and
others are trademarks of Atmel Corporation or its subsidiaries. ARM(R) and
others are registered trademarks or trademarks of ARM Ltd. Other terms and
product names may be trademarks of others.

Information

Information about Atmel's CAP(TM) products can be found at:
http://www.atmel.com/products/AT91CAP/

Press Contacts
    Barbara Bailey, Marketing Communications Manager
    Phone: +1-719-540-1895, Email: bbailey@cso.atmel.com

    Helen Perlegos, Public Relations
    Phone: +1-408-487-2963, Email: hperlegos@atmel.com


    Web site: http://www.atmel.com
              http://www.amulettechnologies.com