FRAZER, Pennsylvania, October 3 /PRNewswire/ --     Transamerica Life Insurance Company (Cedar Rapids, IA)
announces the launch of keeplifegoing.com to support their Critical Illness
insurance product. The website features a clean, crisp appearance and
user-friendly navigation to provide an optimal customer experience. The site
design facilitates a fast online purchase and offers customers the option to
speak to a licensed agent via live chat functionality.

"This new Critical Illness site is a great way for customers to gain 
information and purchase Critical Illness insurance directly online,"
says Senior Vice President Laurie Renko. "Many customers have questions as
they go through the process of buying insurance. This website can help
provide additional peace of mind as it enables the user to speak directly
with an agent via the live chat feature if they have any questions." With an
easy application process and flash demos, customers can learn about the
product, discover the company and apply for Critical Illness insurance in
just a few minutes - in a safe and secure environment.

What is Critical Illness Insurance?

With advances in medicine, more people are surviving a serious illness.
Unfortunately with the costs associated with healthcare and everything else
that arises, their finances aren't always left in good shape.

Critical Illness Insurance is supplemental coverage designed to help
those recovering deal with the gaps that medical and disability insurance may
not cover.

Critical Illness Insurance from Transamerica Life Insurance Company gives
customers a one-time payment of up to US$50,000 when they are diagnosed with
a covered cancer, heart attack or stroke. This lump-sum payment provides
customers the flexibility to spend the money on whatever makes sense for them
and their family and might include basic monthly expenses like a mortgage
payment, car insurance, groceries, and childcare.

Product Information

Critical Illness Insurance from Transamerica Life Insurance Company 
offers a direct-to-consumer product with flexible payment plans and monthly 
premiums for as low as US$20 a month. Benefits are available in amounts of 
US$10,000, US$30,000 and US$50,000, and are payable as a lump sum. As an 
added feature, customers who sign up before the age of 50 and select the 
Return of Premium option, will be paid back all of their premiums in a one-
time payment if they don't make a claim before they are 65.

Policy form number TLSD1000GC

About Transamerica

The companies of Transamerica offer a vast array of innovative
financial services and products with a common purpose. Regardless of the
distribution method, our mission is to help individuals, families, and
businesses build, protect, and preserve their hard-earned assets.

As one of the AEGON companies -- one of the world's leading life
insurance organizations -- Transamerica Life Insurance Company has built a
reputation on solid management, sound decisions, and consumer confidence.
With over US$56 Billion of insurance in force, top ratings, and more than 45
years under our belt, we're not going anywhere. In June of 2007, Transamerica
Life Insurance Company received a rating of A+ (Superior; 2nd of 16) for
financial strength by AM Best Company, one of the most respected independent
analysts of the insurance industry.

Media Contact
    Kristy L. Huller
    Divisional Communications Consultant
    +1-410-209-5319

    Consumer Contact
    http://www.keeplifegoing.com
    +1-800-692-8578