LONDON, October 4 /PRNewswire/ --     Arsenal FC has scored some key points by launching a sophisticated
transactional website on Venda, the European market leader for eCommerce
solutions.

Arsenal's Commercial Director Adrian Ford said, 'We picked Venda's
sophisticated solution to provide us with an advanced online storefront for
our merchandise.'

'The Venda solution now allows us to effectively merchandise our range,
cross-sell, up-sell and provide online gift vouchers. The built-in guided
navigation also ensures that our products can be viewed within one or two
clicks of a mouse, helping to further drive sales and improve conversion.'

'Our new online store provides our fans with a superior shopping
experience, as well as providing a cost effective and scalable way of growing
our business in the e-tail space. Venda's ongoing innovation on our behalf
will mean that we can continue to improve the customer experience for our
fans.'

The solution included integration into Arsenal's corporate and legacy
systems to ensure that the customer experience in the online channel was
seamless.

Dan Wagner, Founder and CEO of Venda said, 'I am delighted that my
favourite football club chose the Venda platform for their eCommerce
solution. We are looking forward to Venda, with its advanced merchandising
and guided navigation, propelling Arsenal to the top of the online league. I
do not think it coincidental that Arsenal has been unbeaten since the site
went live.'

About Venda Ltd (http://www.venda.com)

Venda delivers on-demand eCommerce to some of the world's leading
retailers and manufacturers, including Crabtree & Evelyn, Hamleys, Panasonic, 
Pokémon, The Body Shop, Urban Outfitters and Xerox.

The Company's complete eCommerce platform combines flexibility,
reliability and scalability with the operating advantages of an outsourced
service. The solution allows customers to reduce the risk, complexity and
cost associated with eCommerce, while empowering business users and
delivering unprecedented ROI. The company and its clients are worldwide, with
offices in New York, London and Bangkok.

About Arsenal

Arsenal Football Club was founded in 1886 by workers at the Woolwich
Arsenal Armament Factory in south London. The Club moved to north London in
1913 when Arsenal Stadium, universally known as Highbury, became the Club's
home. The team has played continually in England's top division since 1919
and in the Club's history, Arsenal has won the League Championship 13 times,
the FA Cup ten times, the European Fairs Cup in 1970, the European Cup
Winners' Cup in 1994 and the English League Cup in 1987 and 1993.

The Club won the League and Cup 'double' in 1971, 1998 and 2002, and in
the 2003/04 season, Arsenal won their 13th League title in unprecedented
fashion, by going the entire league campaign undefeated. This undefeated
sequence ended covering across three seasons and a total of 49 league
matches.

Under current manager ArsÚne Wenger, who joined the Club in October 1996,
the Club has reached new levels of achievements both on and off the field.
Under Frenchman Wenger's guidance, the Club has won seven major honours
during his ten full seasons in charge and has also moved into a
state-of-the-art Training Centre in 1999, and completed its move from
Highbury to the 60,000 capacity Emirates Stadium, also situated in Islington,
north London in 2006.

For further information, please contact:
    Andy Houstoun,
    Head of Marketing
    EMEA, Venda on
    +44-(0)20-7070-7349
    email andyhoustoun@venda.com

    For media information, please contact:

    Venda:
    Andy Houstoun
    Head of Marketing EMEA
    +44-(0)20-7070-7349
    andyhoustoun@venda.com

    Arsenal:
    Adrian Ford
    Commercial Director
    aford@arsenal.co.uk