ZWOLLE, The Netherlands, October 4 /PRNewswire/ --     With its new CEO Luke McKeever, Capital ID is now represented on the DMA
Marketing Technology Council (MTC) advisory committee. The DMA (Direct
Marketing Association) is the leading global trade association of business
and nonprofit organizations using and supporting direct marketing tools and
techniques. The DMA Marketing Technology Council represents, educates and
communicates the benefits of technology-enabled marketing. Capital ID is the
only continental-European company on this leading Council.

The Marketing Technology Council serves marketers, service providers and
marketing technology companies and facilitates events and activities that
focus on the five pillars of DMA member services: education/competency,
networking, advocacy, branding and research/market intelligence.

MTC Chairman Bruce Biegel is very excited to have Luke and Capital ID on
board: "Luke has a wealth of experience and his perspective spans all three
groups the Council serves: marketers, technology developers and service
providers. Luke joining Capital ID provides MTC with a continental-European
view that we lacked before. This is important, as many enterprise marketers
in the U.S. are wrestling with the issue of geographically spread marketing."

Luke McKeever is delighted that Capital ID is able to provide a
continental-European perspective on this leading international Council. "We
notice that marketers talk more and more about how to conduct marketing
simultaneously across different regions. They have started to acknowledge the
importance of using one system for the whole international marketing
organization. Capital ID has a wealth of experience in this area and we look
forward to sharing our experiences with the MTC." For 2008 the Council has
planned many activities in which Capital ID will play an active role, like
seminars, whitepapers and sponsorships.

The DMA Marketing Technology Council sponsored a whitepaper written by
Winterberry Group: 'Marketing Automation and the Enterprise Opportunity'. You
can download this whitepaper at
http://www.capitalid.com/media/MAWhitepaper.pdf.

About Capital ID

Capital ID focuses on the automation of marketing processes. With its ID
manager software and service solutions, the company is the market leader in
the Netherlands for Marketing Operations Management (MOM) and Digital Asset
Management (DAM). Capital ID's customer base includes Randstad Holding,
Starbucks, ABN Amro, Rabobank, USG People, Vedior, SNS Bank, and BCC. Capital
ID is managed by Luke McKeever (CEO), Dennis Steen (CMO), and Andréy Prins
(CTO). The company is located in Zwolle (the Netherlands) and has two
divisions: ID manager and ID interactive.

Capital ID BV
    Assiesplein 1- 8011 XD Zwolle
    Tel: +31-(0)38-4229999 
    e-mail: info@capitalid.nl 
    internet: http://www.capitalid.com