TURIN, Italy, October 4 /PRNewswire/ --     Seat Pagine Gialle S.p.A. ("Seat") announces having concluded
the purchase of Eniro AB's 100% holdings in Wer liefert was? GmbH ("WLW").
The transaction, effective as of today, reaches EUR 115 million in terms of
Enterprise Value and is mainly financed through operating cash-flow.

The transaction was authorized in August by the German federal
competition authority.

The acquisition is consistent with Seat's strategy: to
leverage its existing assets in order to grow in Europe and enlarge its
international visibility. Already operating with the multi-channel directory
Telegate and with Europages, Seat will further reinforce its positioning in
Germany as well as in the online European B2B market, where the group is
already one of the leaders through its subsidiary Europages.

Germany is the most important B2B market in Europe and one of
the largest exporters in the world, with approx. 200k exporting firms with
very high internet penetration rates. This makes the country an ideal playing
field for WLW and Europages, as the two companies together maximize the
potential:

- Usage: WLW has a strong user base in Germany, with 1.3
million monthly unique B2B users, while Europages has a global coverage,
with 1.5 million unique B2B users per month from all European countries
and a fast growing user base from far East countries such as China and
India.

- Customer Base: WLW has a solid and long-standing relationship
with approximately 30K advertisers in Germany and other German speaking
countries, which represents an interesting opportunity for the
cross-selling Europages offer.

- Salesforce: WLW has a sales force of about 80 reps,
complemented by Internet, telesales and subsidiaries operating in other
German speaking markets. Europages is operating through direct or
indirect sales organizations in Germany, France, Italy, Spain and 15
other countries and is currently investing to strengthen its sales
operations in Germany.

"With the WLW transaction Seat has completed the largest
acquisition since 2003 when the "new" Seat was born", Luca Majocchi, Group
Chief Executive Officer of Seat Pagine Gialle, comments. "This represents a
strategic move to improve our positioning in the highly fragmented German
directory market where we are already offering high quality services through
Telegate and Europages and where we foresee a window of opportunity to be
exploited thanks to the combination of our existing and acquired assets".

The Seat Pagine Gialle Group is the European leader and one of
the main operators at world level in the sector of multimedia profiled
advertising, offering "print-voice-online" directories, high-tech products
for the Internet and for satellite and orthophotometric navigation, as well
as complementary communication services such as one-to-one marketing. SEAT
Pagine Gialle has been engaged in information services, and search and
communications tools for over 80 years. It is a success story based on a
brand that is familiar to everyone, a sales network employing over 1,700
persons, a technology that is constantly evolving and a database that
includes 20 million households and 3 million businesses, and a wide range of
products guaranteeing a real integrated system of communications to about
600,000 Italian customers. A total of 63.3 million volumes distributed to the
homes and offices of Italian subscribers (2006 figures), 32.5 million
enquiries through the directory assistance service (2006 figures), and over
307 million hits on online directories (2006 figures) connect people and
businesses, bringing together needs and solutions and promoting economic
exchanges.

Seat Pagine Gialle Communications
    Tel. +39-(0)-11-435-3030
    fax +39-(0)-11-435-3040
    comunicazione.stampa@seat.it

    Seat Pagine Gialle Investor Relations
    Tel. +39-(0)-11-435-2600
    investor.relations@seat.it

    Seat Pagine Gialle S.p.A. Legal and Corporate Affairs
    ufficio.societario@seat.it

    Barabino & Partners
    Tel. +39-(0)-2-72-02-35-35
    Fax +39-(0)-2-89-00-519
    Federico Vercellino-f.vercellino@barabino.it