WASHINGTON, October 4 /PRNewswire/ --

- Delivering Improved Performance and Cost Savings to Global Businesses

Strategy consultants FairWinds Partners announced today the introduction
of a premium domain name administration outsourced solution for leading brand
owners. The service offers proactive strategic recommendations and
decision-making support along with the oversight and administration of all
internal and external activities needed to ensure expert domain name
management and to extract maximum value from the web-brand interplay.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070810/NEF018 )

This service was created in response to the dramatic changes on the
Internet over the past few years and the increasing need for brand owners to
have trusted partners to guide them with leading best practices as the
Internet continues to evolve.

With at least 40% of Internet users now accessing Web sites through
direct navigation, and the simplicity associated with registering domains and
posting recycled advertisements to monetize traffic intended for brand
owners, the importance and value of domain names has dramatically increased.

Owning and using the right domain names enables brand owners to meet
customers at their anticipated locations, and to interact with consumers in
trustworthy and expected ways. Similarly, because of the low cost of domain
names and the ability to quickly and profitably monetize direct navigation
traffic, cybersquatters are attempting to use the namespace for their own
good and at the expense of consumers and brand owners alike.

Since cybersquatting costs brand owners well over US$1 billion per year
in diverted sales and lost trust and goodwill, focusing registration and
enforcement activities on the names that are most likely to be used by online
criminals to damage a brand's reputation will simultaneously protect brand
owners' marks and provide for more meaningful interactions with their
customers and partners.

FairWinds recognizes that in most cases corporations have not been able
to successfully navigate this new domain name landscape due to the lack of
expert and objective advice from external advisors and due to insufficient
internal resources.

"Countless brand owners have told us that they recognize the need to
utilize both informed decision-making regarding what names to own and expert
oversight of those names in order to extract more value from their domain
name portfolios," said FairWinds Managing Partner, Josh Bourne.

The FairWinds domain name administration service will enable corporations
to optimize their domain name programs with expert and neutral outsourcing by
leveraging the proven and trusted expertise and experience of FairWinds
Partners.

"Many of our clients want us to improve their domain name programs by
leveraging our domain fulfillment and corporate domain name administration
experiences to deliver cost savings and improved operational efficiencies. We
have launched this service to meet the needs of brand owners that have
expressed the desire to find an alternative to biased providers and continued
use of over-extended internal resources - not only do we bridge the gap
between the client and their various domain name and monitoring services
vendors, but we ensure a seamless and efficient process," said FairWinds
Managing Partner, Phil Lodico.

In keeping with its commitment to the highest quality of client service,
FairWinds has hired Internet veteran Brendan Becker to lead the Domain Name
Administration Outsource Service division. Becker comes to FairWinds from the
GlaxoSmithKline Corporate Intellectual Property Division, where he was the
sole manager of the company's Domain Name Portfolio for the past five years.
Previously, Becker served as a Network analyst for Dow Jones and Company in
Princeton, NJ, and as a Systems Operations Specialist in the United States
Air Force.

About FairWinds Partners:

FAIRWINDS PARTNERS is the leading authority in online traffic
optimization and domain name, Web, and online trademark enforcement
strategies. As a full service Internet strategy consulting firm, FairWinds
Partners is comprised of proven experts with extensive experience advising
the Global 500 and other leading brand owners on the implementation of best
practices and research-based strategies to achieve online business goals.
FairWinds Partners delivers tailored solutions that help clients reduce
costs, grow revenues, and realize their full online potential. Fortune 500
companies, industry leaders, and professional organizations worldwide have
recognized the firm's thought-leadership and expertise. FairWinds Partners
was founded and is run by Josh Bourne and Phil Lodico.

Web site: http://www.fairwindspartners.com