Official: Original HP isThe Best Choice for Printing


LISBON, June 26 /PRNewswire/ --

- European Research Firm Innovationstechnik Proves Original HP Inkjet
Cartridges Print More and are More Reliable Than Alternatives

HP today announced the findings of a third party report it commissioned
to look into the efficacy of Original HP ink cartridges as compared with
alternative, so-called 'store/refill brand' and 'refill station' European
offerings.

Leading European research firm Innovationstechnik tested more than 1,000
inkjet cartridges from 16 well-known European store/refill brands and refill
station offerings against their Original HP counterparts during late 2006 and
early 2007. The findings were very clear(1):

- Original HP inkjet cartridges print 34% more pages than compatible
alternatives(2)

- Original HP inkjet cartridges print 69% more pages than cartridges
refilled at refill stations(3)

As well as looking at the relative yields afforded by the different
inkjet cartridge alternatives, Innovationstechnik also tested their relative
reliability. The results were equally clear-cut:

- On average, more than one in five (24%) compatible alternatives were
dead on arrival(4) or failed prematurely(5)

- On average, one in three (33.6%) inkjet cartridges refilled at shops or
kiosks were dead on arrival or failed prematurely

"In yet another test, Original HP Supplies prove that they offer not only
better reliability and better quality results than alternative options, but
they give far superior value for money," said Vincent Vanderpoel, vice
president and general manager Supplies Business, Imaging and Printing Group,
Europe, Middle East and Africa. "Considering HP's unrivalled commitment to
environmental responsibility in printing supplies and choice of supplies to
suit every printing project requirement, the reasons to buy anything but
originals are becoming less and less convincing."

Innovationstechnik tested a minimum of 17 cartridges per cartridge type
and brand to ensure statistical validity, though in some case more cartridges
were tested as necessary to adhere to ISO/IEC 24711, which states that a
minimum of nine cartridges must be successfully tested. Page yield was then
calculated based on all cartridges tested, including defective units.

Similarly, the testing of a minimum of 17 cartridges tested per cartridge
type and brand ensured statistical validity for the reliability tests
performed by Innovationstechnik. Reliability problems were expressed as the
percentage sum of dead on arrival cartridges and those that resulted in
premature failures.

For more information on test results, methodology and HP and
Innovationstechnik, please visit www.hp.com/cc/inktest (where cc stands for
country code, e.g. 'uk' for the UK, 'it' for Italy, etc.)

About HP Vivera Inks

HP Vivera Inks, designed exclusively for HP inkjet printers, enable
consumers using HP specialty photo papers to print extremely high-quality
photos that will resist fading for generations. The extraordinary performance
results from superior ingredients, unique formulations and painstaking
manufacturing processes that ensure exceptional purity.

Formulated to work together with the printer and paper as an entire
system, HP Vivera Inks encompass two key elements that contribute to the
inks' exceptional performance:

Superior ingredients and unique ink formulations: proprietary HP Vivera
Inks are specifically designed to address key printing attributes most
important to customers.

From innovative dyes to advanced pigment dispersion technologies, HP ink
technology continues to stay ahead.

Exceptional ink purity: combining precise levels of purity for each
ingredient with stringent, "clean" manufacturing processes helps ensure the
optimal reliability and performance of HP inks.

About HP

HP focuses on simplifying technology experiences for all of its customers 
- from individual consumers to the largest businesses. With a portfolio that
spans printing, personal computing, software, services and IT infrastructure,
HP is among the world's largest IT companies, with revenue totaling US$97.1
billion for the four fiscal quarters ended April 30, 2007. More information
about HP (NYSE: HPQ) is available at www.hp.com.

About Innovationstechnik

Innovationstechnik, founded in 1979, has been offering quality assurance
and testing services to the imaging and printing industry for more than 10
years. Among Innovationstechnik's customers are both OEM as well as
aftermarket companies. Innovationstechnik also regularly conducts testing for
the biggest German IT publication, Computerbild.

(1) Based on results of brands tested in 2006/2007 by Innovationstechnik
test commissioned by HP. Testing performed on HP 45, HP 78, HP 56 and HP 57
Inkjet Print Cartridges. Individual results may vary. See the
Innovationstechnik report at www.hp.com/cc/inktest for details.

(2) Confronted with different comparative advertisement rules within the
EMEA region, the percentage HP communicates across EMEA is based on German
comparative advertisement legal rules that bound HP to communicate the result
compared to the best German tested brand with 34.6%, instead of the average
test result of 79.5%

(3) Confronted with different comparative advertisement rules within the
EMEA region, the percentage HP communicates across EMEA is based on German
comparative advertisement legal rules that bound HP to communicate the result
compared to the best German tested brand with 69.1%

(4) 'Dead on arrival' cartridges were defined as those exhibiting
substantial ink leakage, fewer than 50 pages printed, or colour mix on 10
consecutive pages.

(5) 'Premature failure' cartridges were defined as those that afforded
less than 75% of the average yield excluding DOAs for that cartridge type and
brand.

This news release contains forward-looking statements that involve risks,
uncertainties and assumptions. If such risks or uncertainties materialize or
such assumptions prove incorrect, the results of HP and its consolidated
subsidiaries could differ materially from those expressed or implied by such
forward-looking statements and assumptions. All statements other than
statements of historical fact are statements that could be deemed
forward-looking statements, including but not limited to statements of the
plans, strategies and objectives of management for future operations; any
statements concerning expected development, performance or market share
relating to products and services; anticipated operational and financial
results; any statements of expectation or belief; and any statements of
assumptions underlying any of the foregoing. Risks, uncertainties and
assumptions include the achievement of expected results and other risks that
are described from time to time in HP's Securities and Exchange Commission
reports, including but not limited to the risks described in HP's Annual
Report on Form 10-K for the fiscal year ended Oct. 31, 2006 and other reports
filed after that Form 10-K. HP assumes no obligation and does not intend to
update these forward-looking statements.

(c) 2007 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties for
HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed
as constituting an additional warranty. HP shall not be liable for technical
or editorial errors or omissions contained herein.

www.hp.com

© PR Newswire Association LLC.

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