BEDFORD, Massachusetts, June 26 /PRNewswire/ --

- First Ever Direct to Consumer Music Service Which Allows Users To
Purchase Full Track Music Downloads Over-The-Air Via Text Trigger

Groove Mobile, the world's leading mobile music service provider,
announced today that it will trial the first direct to consumer off-portal
data service with Vodafone UK, giving mobile users access to Sony BMG's
catalog of music. With this service, users can easily access full track
Over-the-Air (OTA) downloads from their favorite artists via SMS short codes
without the fear of incurring additional high data charges.

"Rich media services have to an extent been held back by complicated
pricing in the past, something that Vodafone is addressing," said Ray De
Silva, Strategic Business Development Manager for Vodafone UK. "Vodafone is
undertaking a three month trial with Groove Mobile aiming to stimulate 'off
portal' downloads by simplifying the payment process. Additional details on
plans for further roll out will be provided once we have received the results
of the trial."

An industry first, the Vodafone trial represents an important step
forward in both the marketing and consumer adoption of mobile music. Vodafone
will work in conjunction with Groove Mobile and Sony BMG UK to lower data
charges so that mobile consumers can take advantage of full-track OTA
downloads of the latest music with an innovative text-trigger service without
the fear of 'bill shock'.

"Cost incurred by labels to distribute music on a digital platform
remains the single biggest barrier to off-portal music sales and one of the
largest inhibitors to growth in the off-portal sector in general," Adam
Sexton, Chief Marketing Officer of Groove Mobile. "With this service, Groove
Mobile will provide labels with the power to sell their artist's music
directly to fans. Music consumers in the UK will now be able to get immediate
access to the hottest tracks simply by sending a SMS."

Groove Mobile is uniquely positioned to leverage its expertise and
relationships in the music industry to help carriers navigate the mobile
music space. With worldwide agreements with leading independent artists,
labels and digital distributors, Groove Mobile is well positioned to help
evolve the global mobile music market by developing the mobile phone into the
music player of choice. Sony BMG UK content will be featured at launch, with
additional labels to follow.

"We are committed to evolving the growing mobile music market with
innovative services that help get our music into the hands of more
consumers," said Alex Vlassopulos, Digital Business Development Manager, Sony
BMG UK. "This service is a perfect extension of our integrated marketing
efforts, allowing mobile users to access music tracks simply and securely
from our artists WAP stores with the push of a button. Participating artists
include Usher, Westlife, Shayne Ward, Faithless, Kasabian and Chris Brown."

Groove Mobile is the leading U.K. mobile music platform powering the
U.K.'s top-rated 3MusicStore and also launched the first mobile music
services in the US, Sprint's Music Store. With its easy to use text-trigger
service that makes it easy for mobile users to access music, Groove Mobile
continues to drive the digital music business forward.

ABOUT GROOVE MOBILE

Founded in 2004, Groove Mobile (www.groovemobile.com) is an award-winning
mobile music company powering innovative music services for both carriers and
labels. Groove Mobile provides the market with flexible end-to-end solutions
including full track, dual-platform over-the-air downloads, peer-to-peer
sharing, personalized music recommendations and more. In addition to its
off-portal solutions that allow labels, aggregators and artists to market
direct to consumers, Groove Mobile empowers 16 carriers on three continents
to deliver a compelling music experience as mobile devices move beyond voice
becoming mobile entertainment centers. Featuring more than two million songs
and a growing video library at affordable price points, Groove Mobile powers
the 3UK Music Store, the UK's top rated mobile music service and the first
mobile music service in the US, Sprint's Music Store. Groove Mobile's direct
download service is available in the US, Canada, Europe and Australia and
provides access to music from all the major labels and the top independent
labels and distributors.

About Sony BMG

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture
with a roster of current artists that includes a broad array of both local
artists and international superstars, as well as a vast catalogue that
comprises some of the most important recordings in history.

Its roster of current artists includes Will Young, Mark Ronson, Justin
Timberlake, Usher, Dido, Lemar, Foo Fighters, Eurythmics, Bruce Springsteen,
Beyonce, Pink, Editors, Kasabian, Westlife and Bob Dylan among many others.

SONY BMG is 50% owned by Bertelsmann A.G. and 50% owned by Sony
Corporation of America.

Contact:
    Michelle Rudolph
    mPRm Public Relations
    +1-323-933-3399
    mrudolph@mprm.com

Web site: http://www.groovemobile.com