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Dutch Bookshop Opens Retail Chain in the Virtual World of Second Life
UTRECHT, Netherlands, June 26 /PRNewswire/ -- Bruna, market leading Dutch retail organisation in the field of books, magazines, newspapers and office supplies and more, will be the first retail company to open a retail chain of a few hundred stores in the fast growing virtual world of Second Life. The Bruna management states that it is always looking for new ways to serve its customers. Bruna CEO Hans Gelauff: 'We are constantly innovating the concept of our 375 Dutch stores. Our customers can moreover order their books online on our rapidly expanding website www.bruna.nl. Second Life is a new virtual world and we expect to find our customers there as well!' According to Martin Jacobs, owner of a Bruna shop and developer of the virtual retail chain, three-dimensional worlds have become an vital part of the internet: 'Second Life is a world with much to do: you can build, trade and program. Surprisingly many people are 'living' in this world for more than 30 hours a week. After the English-speaking community, the Dutch are by far the largest group of Second Life users. The makers of this world, the American Linden Labs, have collaborated on the production of a new official Dutch guidebook with a cd-rom. Our virtual shops will sell this book in Second Life. For us as a retail company it is just the right product at the right place on the right time for the right person. Nothing more, nothing less.' Customers can walk into any virtual Bruna store where they will find the book on the counter. A simple mouse click is enough to order the book via www.bruna.nl. After that, the book will be delivered within a few days at home, or the customer can choose to pick it up at the nearest Bruna shop and pay it there, free of postal charges. Bruna is a Dutch retail company, active with 375 shops on the market of books, magazines, office supplies, newspapers, greeting cards and multimedia products. In its kind Bruna is market leader since 1868. Customers can also order over 100.000 books online at www.bruna.nl. All orders can be picked up without additional costs at a Bruna shop of choice.
