NEWARK, Delaware, July 3 /PRNewswire/ --     WhiteSmoke has won first place in the 2007 contest of the Export
and International Cooperation Institute for the best e-commerce website. The
annual contest attracts hundreds of candidates, including some of the most
established e-commerce successes on the web. WhiteSmoke's achievement
confirms the company's position at the forefront of international e-commerce.

The criteria on which WhiteSmoke won were design, SEO, content,
user friendliness and speed. The prize includes free publicity and a
year-long Google advertising package. Customers from 25 countries world-over
use WhiteSmoke daily for all their English writing needs.

"We are overjoyed to receive this recognition of our hard work,"
says WhiteSmoke CEO Hilla Ovil-Brenner. "WhiteSmoke is dedicated to leveling
the playing field of English communication on the web with user friendly
tools based on advanced technology. Our prize will help us carry out this
goal."

Indeed, facilitating quality English communication is at the
heart of the WhiteSmoke mission. Ovil-Brenner, who was raised in South
Africa, established WhiteSmoke with husband Liran Brenner after her father
complained about the poor quality of English in e-mails he received from
foreign colleagues. Brenner, a computer engineer, brought with him five years
experience at instant messaging pioneer ICQ. From humble beginnings in their
apartment with a small investment and a lot of enthusiasm, WhiteSmoke is now
a 30+ employee operation of international scope, and continues to grow
monthly.

At a recent Google conference, WhiteSmoke was mentioned as "one
of the leading companies on the web today." Considering the current
sophistication of web development, this is no small praise. WhiteSmoke
certainly has the technology to back up such accolades. With the recently
released second generation grammar engine, users get access to advanced
detection and correction algorithms for a myriad of English grammar, spelling
and punctuation errors. WhiteSmoke also features a totally unique enrichment
feature. By assembling and scanning a huge and growing database of real
written English examples ranging from literature to private letters,
WhiteSmoke "learns" English sentence construction. When a user text is
scanned, WhiteSmoke draws on this knowledge to suggest adjectives, adverbs
and synonyms that can improve the writing style.

With the new prize, WhiteSmoke does not intend to rest on its
laurels. A third generation grammar engine is currently under development,
pushing WhiteSmoke's proprietary artificial intelligence technologies to even
greater accuracy in all written contexts.

For more information:
http://www.whitesmoke.com/landing_flash/grammar.html?d=1&a=24&r=1285

Contact:
    David Brown
    Tel: +972-50-3289279
    david@whitesmoke.com