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smile - Divorce is More Popular Than Switching Banks
MANCHESTER, England, July 3 /PRNewswire/ -- It seems that celebrity divorces are just as popular as celebrity weddings this summer. Joining the long list of famous break-ups are celebrity Big Brother's Chantelle Houghton and Samuel Preston. Other high-profile divorces include, Reese Witherspoon and Ryan Phillipe, Britney Spears and Kevin Federline, Jessica Simpson and Nick Lachey and not forgetting Heather Mills and Sir Paul McCartney to name a few. It is still a fact that if you are married you are more likely to get divorced than move your bank account but smile, the Internet bank, having recently been awarded best current account provider by consumer watchdog, Which? is determined to change this sobering statistic.(1) Figures show that the number of couples divorced in 2005 was over 155,000 (one in three) but only one per cent of married people changed their current account provider. David Newman Marketing Director at smile said: "Many people believe that switching their bank account is both pointless and time consuming but they couldn't be more wrong. Switching to smile is easy, our customers benefit from highly competitive products, excellent service and a knowledge that they can contribute to the UK's only ethical banking policy. "Whilst it may be difficult for a bank to directly reduce divorce rates in the UK, internet banking with smile provides account holders more time to spend on the important things in life such as each other." Notes to Editors: (1) Only 1% of married people are likely to switch their bank account (GfK NOP FRS June-July 2007) - ISDN facilities are available for broadcast media interviews
