QUEBEC CITY, Canada and LONDON, July 4 /PRNewswire/ --

- Fourth Key Acquisition in UK Moves Cossette's Convergent 
Communications(TM) Platform Into Prime Digital Space

Cossette Communication Group Inc.(TSX:KOS) today announced that it is 
acquiring Dare, a leading interactive marketing agency based in London (UK), 
in a six-year, three-part deal, whereby Cossette initially acquires a 65.4% 
ownership stake in Dare.

"Dare has a proven track record for creativity and effectiveness, and is
recognized as a leader in its field," said Claude Lessard, Chairman of the
Board, Chief Executive Officer and President, Cossette Communication Group.
"This is an important and strategic addition to our UK operations where we
can now boast a strong and innovative digital offering as part of our
Convergent Communications(TM) services. While Dare will spearhead our digital
offering in the UK, they will also have the opportunity to collaborate with
companies from different marketing disciplines within the Cossette group."

"We are genuinely excited at the prospect of building our relationship
with the Cossette Communication Group," said Mark Collier, Dare's Managing
Partner. Not only do Cossette recognize the increasing importance of
interactive marketing within the overall communications mix, they also have 
an enviable track record of encouraging collaboration between different
disciplines. We are greatly looking forward to working with Cossette to help
take Dare to the next stage of its development."

Dare is a creative digital agency that specializes in the areas of
website development, online advertising, interactive content, e-mail
marketing, digital outdoor, and mobile marketing. It has a total gross income
of approximately (pnds stlg)9.8 million (CDN$20 million) in its fiscal year 
2007 and a staff of 130. Dare has enjoyed rapid growth since inception from 
both a revenue and profit standpoint.

Dare is led by Mark Collier, Managing Partner, John Owen, Planning
Partner, Lee Wright, Managing Director and Creative Directors Flo Heiss and
James Cooper. The company's Non-executive Chairman is John Bartle, former
founder of leading advertising agency Bartle Bogle Hegarty. Dare clients
include, Vodafone, Barclays, Sony Europe, ITV and Sony Ericsson. The agency
has been the recipient of a number of prestigious creative awards including
Campaign's Digital Agency of the Year for three years running (2003, 2004 and
2005), Revolution's Agency of the Year in 2005, the Interactive Marketing and
Advertising Awards' (IMAA) Creative Agency of the Year in 2006 and the
Revolution Awards Grand Prix in 2007.

Dare is the fourth London acquisition for Cossette. In December 2003, the
Company acquired Identica, a leading brand consultancy, and in September 
2004, the Band & Brown Group, a public relations company. These were followed 
by the acquisition of advertising agency Miles Calcraft Briginshaw Duffy 
(MCBD) and its promotional, direct and digital marketing subsidiary Elvis 
Communications in August 2005.

"Today's transaction is about delivering innovative solutions for our
clients in key markets and across all communications disciplines. The 
addition of Dare is fundamental to achieve this," concluded Mr. Lessard.

In the first part of the transaction, effective July 3, 2007, Cossette
acquires 65.4 % of Dare. This represents 100% of the holdings of BBH
Communications Limited and 50% of the remaining shares. This initial
transaction, comprising the closing payment and the purchase price adjustment
based on the level of shareholders' funds in the closing financial 
statements, is estimated at (pnds stlg)10.0 million (approximately CDN$21 
million). In addition, the first part comprises an earn-out component, the 
value of which will be based on the financial performance of Dare in the 
first two fiscal years following the closing of the transaction.

Regarding parts two and three of the deal, the acquirer has call options
and the sellers have put options, allowing for either party to trigger the
acquisition of the remaining 34.6% of Dare by Cossette. The first call/put 
may be exercised after the third year following the closing of the 
transaction (at the earliest) and applies to 17.3% of the outstanding shares, 
allowing Cossette to increase its ownership of Dare to 82.7 %. The second 
call/put option may be exercised after the fifth year following the closing 
of the transaction (at the earliest) and applies to the remaining 17.3% of 
the outstanding shares, at which point Cossette will have 100% ownership of 
Dare. The acquisition price of these remaining equity portions will be based 
on future financial performance, using an agreed upon formula. The deal is
uncapped and the total valuation will be determined based on future growth 
and profit margins.

Cossette clients include: Alcan Primary Metal, Bell Canada, BMO Financial
Group, Cadbury, Canada Post, Coca-Cola Limited, COI (Central Office of
Information), Debenhams, General Mills Canada, General Motors of Canada,
KeySpan Energy, McDonald's Restaurants of Canada, McNeil Nutritionals,
Memorial Sloan-Kettering Cancer Center, Metro, Mitchells & Butlers, Molson,
Nike, P&O Cruises, Perfetti Van Melle, Procter & Gamble, Schering Canada,
Shoppers Drug Mart, Sony Ericsson, The Home Depot, The McGraw Hill Companies,
Transat Tours, US Coast Guard, Waitrose, and Yellow Pages Group.

Log on to www.cossette-dare.com to learn more about this transaction

Analyst Conference Call - Financial analysts are invited to participate
in a conference call with Claude Lessard, Chairman, CEO and President of
Cossette and Jean Royer, Executive Vice-President and Chief Financial Officer
of Cossette, today, July 4, 2007, at 11.00 am Eastern Daylight Time 
(Montreal, Toronto, New York), 4:00 pm British Summer Time (London) and 8:00 
am Pacific Daylight Time (Vancouver, Los Angeles). Media can attend in 
listening mode only. In North America, dial +1-514-861-2255 or toll free: +1-
866-696-5910. Elsewhere, the international toll free number is 00-800-8989-
6336. In all cases, the confirmation number is 3227513. The archived call 
will be available at +1-800-408-3053, access code 3227513 (pound key) until 
August 3, 2007. The conference call will also be web cast live and available 
for one year in the Investor Relations section of Cossette's website at 
www.cossette.com..

International Media Briefing Conference Call - Journalists are invited to
participate in a media briefing and Q&A session with Claude Lessard, 
Chairman, CEO and President of Cossette and Jean Royer, Executive Vice-
President and Chief Financial Officer of Cossette scheduled today, July 4, 
2007 at Noon Eastern Daylight Time (Montreal, Toronto, New York), 5:00 pm 
British Summer Time (London) and 9:00 am Pacific Daylight Time (Vancouver, 
Los Angeles). In North America, dial (+1-514-861-2255 or toll free 
+1-866-696-5910. Elsewhere, the international toll-free number is 
(00)-800-8989-6336. In all cases, the confirmation number is 3227518. The 
call will be archived until August 3, 2007 at +1-800-408-3053, access code 
3227518 (pound key). The conference call will also be web cast live and 
available for one year in the Investor Relations section of Cossette's 
website at www.cossette.com.

Cossette Communication Group Inc. offers a full range of leading-edge
communication services to clients of all sizes, including some of the most
prestigious brands in the world. A customer-driven organization built around
highly specialized business units, Cossette also offers Convergent
Communications(TM), a unique working method that brings added value to the
client by integrating various services offered by the Group, including
advertising, media planning and buying, sales promotion, database and direct
marketing, customer relationship management, interactive solutions, public
relations and alliance marketing, brand management and graphic design,
strategic planning and research services, ethnic marketing, urban youth
marketing, sports marketing, branded content and product placement,
business-to-business communications (B2B practices). Cossette now has
approximately 1,600 employees and offices in Quebec City, Montreal, Toronto,
Vancouver, Halifax, New York, Boston, Irvine, Los Angeles, London, Moscow and
Shanghai.

Cautionary note and forward-looking statements - This press release is
not an offer of securities for sale. It may contain forward-looking 
statements concerning the Company's business, operations and strategies, 
including forward-looking statements within the meaning of section 27A of the 
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 
in the United States. The Company cautions that, by their nature, forward-
looking statements involve risks and uncertainties and the Company's actual 
results may differ materially from those expressed or implied in such 
statements, due to a variety of factors including downturns in general 
economic conditions and resulting changes in client business and marketing 
strategies, consolidation and globalisation of client brand strategies, the 
highly competitive nature of the communications industry, the greater 
resources available to much larger global agencies, low entry barriers for 
new competitors, dependence upon a limited number of clients contributing a 
significant percentage of income, inability to acquire new clients or new 
assignments from existing clients due to client policies prohibiting 
performance of similar services for competing products or companies, our 
ability to successfully integrate our acquired and to-be-acquired businesses 
and the retention of key management, creative and technical personnel. 
Reference should be made to the annual Management's Discussion and Analysis 
for an in-depth description of major risk factors.

Cossette Communication Group Inc., www.cossette.com, Log on to 
www.cossette-dare.com to learn more about this transaction.