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G2 Worldwide Acquires Digital Agency Refinery in North America
NEW YORK, July 5 /PRNewswire/ -- - Move Significantly Increases Agency's Capabilities in Interactive Marketing as G2 Network Expands its Global Digital Footprint WPP's G2 Worldwide, a leading global marketing services network, specializing in digital communications, direct marketing, shopper marketing and design, announced today that it has acquired Refinery -- one of the few remaining independent, interactive agencies in North America. Headquartered near Philadelphia, Refinery employs 79 people, and has grown to become a major industry player since its inception 12 years ago. The agency has been a leader in the interactive field, leveraging innovative digital technologies to bring consumers and brands closer together for such clients as Merck, Campbell's, Merrill Lynch and Amgen. This investment represents the latest initiative in G2's growth strategy, as the agency continues to expand and further develop its digital capabilities on a global scale. Last month, G2 acquired Star Echo, a leading agency in China, which offers activation marketing throughout the region. Other recent acquisitions include MDS Boole, a leading data and metrics consultancy in Spain, boosting G2's digital offering in Europe. Joe Celia, Chairman & CEO, G2 Worldwide, said, "Bringing Refinery into the G2 group exemplifies our strategy going forward to field a truly unique offer in digital marketing services. In today's market it is not enough to excel at strategy and creative, but we have to be able to deliver the goods in technology, analytics and operational excellence too. By combining Refinery's best-in-class capabilities in these areas, with G2's digital marketing expertise, we provide clients with a new level of excellence in end-to-end interactive marketing services, and move our agency further in building an industry-leading, global communications network of the future." Refinery's capabilities will be integrated with G2's North American business unit, G2 Interactive, a pioneer in the digital marketing sector for the past 14 years, and will operate under the leadership of its President, John Paulson. Already a significant player in the digital arena, G2 was ranked in 2007 among Advertising Age's top interactive agencies in North America, and was recently recognized with a Gold Award from the New York Festivals, and a Bronze Cannes Cyber Lion award, for its work for client Audi, produced by its Germany-based digital hot-shop, Argonauten G2. Since the beginning of the year G2 has expanded its client roster around the world with significant digital wins in North America from Campbell's and Canon; Visa for the Olympics in Asia; and additional assignments in Europe and Latin America from long-standing client The Coca-Cola Company. About G2 Worldwide G2 is a leading global network of specialist marketing services companies dedicated to activation marketing and brand communications beyond advertising. Using deep marketplace and consumer insights, innovative marketing techniques and emerging media and technologies, G2 elevates a brand's communications across multiple touchpoints to achieve greater relevancy and impact. G2 offers clients services in digital communications, direct marketing, data analytics, shopper marketing and design, to build their brands and businesses. With 86 offices in 42 countries around the world, clients include: The Absolut Spirits Company, Adobe, The Coca-Cola Company, GlaxoSmithKline, Kodak, Kraft, Mars, Nokia, Pfizer, Procter & Gamble and Volkswagen. G2 is a partner company of Grey Group and a member of WPP (Nasdaq: WPPGY). For more information, please visit http://www.g2.com. For more information: Global Headquarters Jessica Owen-Ward Corporate Communications G2 Worldwide P: +1-212-546-1921/+1-646-637-1587 E: jowenward@g2.com Web site: http://www.G2.com






