Cybercrime Drives Growth and Increased Competition in the Global Anti-Malware Market

LONDON, July 10 /PRNewswire/ --     The global anti-malware market is driven by cybercriminal
threats. Growth opportunities have led to intensified competition in both
consumer and enterprise segments. Specialization, diversification and
innovative channel marketing can help established vendors grow.

New analysis from Frost & Sullivan (
http://www.networksecurity.frost.com), World Anti-Malware Products Markets,
finds that the world market for antivirus solutions reached US$4,685 million in
2006, up 17.1 per cent from US$4,000.7 million in the previous year and expects
this market to grow at a 10.9 per cent compound annual growth rate (CAGR)
from 2006 to 2013, reaching US$9,689.7 million by 2013.

If you are interested in a virtual brochure, which provides
manufacturers, end users and other industry participants with an overview of
the World Anti-Malware Products Markets, send an e-mail to Joanna Lewandowska
- Corporate Communications at joanna.lewandowska@frost.com with your full
name, company name, title, telephone number, e-mail address, city, state and
country. We will send you the information by e-mail upon receipt of the above
information.

The commercialisation of cybercrime is spurring
malware-writing activity and leading to more threats of this nature. In the
consumer space, this translates into identity theft and stolen passwords. On
the other hand, loss of intellectual property and customer data coupled with
extortion with the threat of taking down Web sites or revealing sensitive
information are on the rise in the enterprise space.

"Cybercrime is now amongst the most important revenue sectors
for global organized crime", says Frost & Sullivan Industry Analyst Katie
Gotzen. Because of this, the potential risks associated with malware have
risen dramatically.

"Malware attacks are today in the hands of professional
criminals, whose goal is to create revenue. This explains why attacks today
are targeted. In the consumer space, this translates to identity theft and
stolen passwords. In the enterprise space, loss of intellectual property and
customer data, as well as extortion with the threat of taking down websites
or revealing sensitive information, are on the rise." End-users' awareness of
the increased threat level is driving the anti-malware market.

The increased number and severity of malware attacks have
created significant growth opportunities in the anti-malware industry. This
has led to intensified competition in both the consumer and enterprise
segments.

"In the consumer market, Microsoft's entry has driven prices
down and has led the traditional heavyweights to rethink their strategies,"
says Gotzen. "In the enterprise space, non-security players are developing a
presence in the market."

"Best-of-breed specialisation, diversification or carving out
a niche are valid strategies in today's enterprise anti-malware market,"
states Gotzen. "In the consumer market, ISPs are emerging as the new channel
battleground for vendors."

World Anti-Malware Products Markets is part of the Network
Security Growth Partnership Service Programme, which also includes research
in the following markets: world content filtering, European managed security
service provider, European in-the-cloud managed security services, European
customer premise equipment (CPE) managed security services and world SSL VPN
products. All research services included in subscriptions provide detailed
market opportunities and industry trends that have been evaluated following
extensive interviews with market participants. Interviews with the press are
available.

Frost & Sullivan, a global growth consulting company, has been
partnering with clients to support the development of innovative strategies
for more than 40 years. The company's industry expertise integrates growth
consulting, growth partnership services and corporate management training to
identify and develop opportunities. Frost & Sullivan serves an extensive
clientele that includes Global 1000 companies, emerging companies and the
investment community by providing comprehensive industry coverage that
reflects a unique global perspective and combines ongoing analysis of
markets, technologies, econometrics and demographics. For more information,
visit http://www.frost.com

World Anti-Malware Products Markets

M0F0-74

Contact:

    Joanna Lewandowska
    Corporate Communications - Europe
    P: +48-22-390-41-46
    E: joanna.lewandowska@frost.com

    Mireya Castilla
    Corporate Communications - North America
    P: +1-210-247-3830
    F: +1-210-348-1003
    E: mireya.castilla@frost.com

    Patrick Cairns
    Corporate Communications -Africa
    P: +27-21-680-3274
    F: +27-21-680-3296
    E: patrick.cairns@frost.com

    Sarah Lourdes
    Corporate Communications - Southeast Asia
    P: +603-6204-5878
    F: +603-6201-7402
    E: sarah.lourdes@frost.com

    Nimisha Iyer
    Corporate Communications - South Asia, Middle East
    P: +91-22-40013404
    F: +91-22-2832-4713
    E: niyer@frost.com

    Jorgelina Peciña
    Corporate Communications - Latin America
    P: +54-11-4777-9951
    F: +54-11-4777-0071
    E: jorgelina.pecina@frost.com

    Danielle White
    Corporate Communications - China
    P: +86-210-247-2403
    F: +86-210-348-1003
    E: dwhite@frost.com

    Sharmin Jassal
    Corporate Communications - Australia & New Zealand
    P: +61-2-8247-8900
    F: +61-2-9252-8066
    E: sharmin.jassal@frost.com

    http://www.frost.com