GameAccount Signs Multi-Year Deal With Gala Coral

LONDON, July 23 /PRNewswire/ --

- Gala Coral Joins the Leading Games Network

GameAccount, a leading software developer and supplier to the
regulated online gaming industry has signed a software licensing agreement
with Gala Coral, Europe's largest integrated betting and gaming group. The
multi-year deal enables Gala Coral's' online customers to engage in playing
GameAccount's market leading portfolio of head-to-head online games including
Gin Rummy; Multiplayer Blackjack; and Backgammon. All GameAccount
head-to-head games offer multi-table tournaments together with head-to-head
cash games.

"Head-to-head games broaden the demographic appeal of our
online destination sites. GameAccount's market-leading Blackjack tournaments
are expected to naturally appeal to our online and offline casino customers.
Backgammon and Gin Rummy are anticipated to offer meaningful appeal to
Corals' sports-betting and Gala's bingo-playing customer demographics.
GameAccount was chosen after an exhaustive process investigating the
experience of potential suppliers, the established player liquidity and the
technical capabilities of their respective platforms." said Joe Coughlin,
Head of New Product Development for Gala Coral E-Commerce.

Gala Coral becomes the latest licensee sportsbook operator in
2007 to join the GameAccount Network following membership by William Hill,
BoyleSports, BlueSquare and Stan James. All GameAccount licensees enjoy the
benefits of GameAccount's April 2007 software upgrade which includes
navigation enhancements for the games lobby, more information for tournament
players and brand new side games. Players can now easily find and register
for the next tournament to start and simply navigate between game tables. For
the first time in the skill gaming industry, players can launch side games
from the game lobby without missing a moment of live person-to-person skill
gaming action.

"We are delighted to welcome Gala Coral as our latest
blue-chip licensee." said Dermot Smurfit, Sales & Marketing Director. "Our
corporate customers benefit from unique head-to-head gaming software in
attracting new players - reducing the dreaded churn and driving meaningful
revenues comparable to poker. Gin Rummy, Backgammon and our unique
Multiplayer Blackjack form a compelling suite of head-to-head games
super-charged by the presence of new instant win side games to fill idle
minutes."

About GameAccount

GameAccount is the #1 head-to-head gaming provider for
regulated sportsbook, casino and poker operators seeking a single-wallet
skill gaming solution. The company's proven portfolio of dynamic games
attracts recreational gamers and is the perfect vehicle to build and sustain
a broad user audience. GameAccount powers leading online partners such as
William Hill, Sportingbet Europe, Victor Chandler International, BlueSquare,
BoyleSports, Paddy Power and SkyBet. GameAccount's financial services
platform supports full multilingual white-label solutions with seamless login
and real-time exchange rates. GameAccount's multi-table tournament
technology, unique to head-to-head gaming, drives longer customer lifetimes
and creates superior value from players.

For more information please visit: www.gameaccount.com

About Gala Coral

The Gala Coral Group is Europe's leading integrated gaming
company and one of Britain's largest private companies, with 1,750 retail
trading outlets in the UK and an E-Commerce division, which offers customers
casino, poker, bingo and sports betting on line. The Group employs over
18,000 people in the UK, and is the first in the industry to achieve full
GamCare accreditation, covering all of the Group's divisions - Coral/Gala
Bingo/Gala Casino/E Commerce.

For more information please visit: www.galacoral.co.uk