SANTA ANA, California, July 10 /PRNewswire/ --
- Accessories 4 Technology licenses SRS TruSurround to deliver high
quality sound to new Tannoy PSP Speaker System
SRS Labs, Inc. (Nasdaq: SRSL), a leading provider of innovative surround
sound, audio and voice technologies, today announced that Accessories 4
Technology Limited (A4T), a leading manufacturer of innovative iPod and
gaming peripherals, has signed a licensing agreement with SRS Labs for the
use of several audio technologies in new, high-end accessory products. The
first product, a docking station for the PSP(TM), will feature SRS
TruSurround(R) virtual surround sound rendering technology and will be
branded under the Tannoy name -- a renowned manufacturer of high quality
professional and residential speaker systems.
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While playing games is one of the pleasures of owning a PSP, watching
movies and listening to music are also high on list. Therefore, it's not
surprising that when looking for an audio enhancement partner for the new PSP
Speaker System, SRS Labs was the first and obvious choice. A4T's
implementation of SRS TruSurround ensures consumers will receive the best
possible listening experience from the speaker system, regardless of the
application -- games, music and movies will all enjoy optimum sound. SRS
TruSurround processes any multichannel audio source and delivers an immersive
virtual 5.1 surround sound home theater experience over two speakers or
headphones. With TruSurround, consumers will feel as if they're surrounded by
"phantom" speakers that appear to extend all around them, putting them in the
center of the entertainment experience.
"A4T is a well respected manufacturer of accessory products and we are
very proud that they chose to feature our virtual surround technology in the
PSP speaker system, marking our first design win for the gaming market," said
Eduard Vendrell, Sales Executive - EMEA, SRS Labs. "The best gaming
experience is one in which the user becomes completely immersed in the game
and TruSurround makes that possible. We look forward to broadening our
relationship with A4T through joint marketing efforts and innovative product
advancements."
Other features of the Tannoy PSP Speaker System include unparalleled
power output (50 watts RMS total power output), a five foot audio cable,
auxiliary 3.5mm input for portable audio devices or computer, and an IR
remote control for docking station and PSP functions. The PSP Speaker System
started shipping into the UK in June and then will be available globally by
the end of the year.
"We understand the importance of reaching the ultimate gaming
experience," said Bill Stirling, Sales and Marketing Director, Accessories 4
Technology. "We are constantly researching and looking for the latest
developments in the marketplace to meet this challenge and that is why we
chose to incorporate SRS TruSurround. Our partnership with Tannoy to design
an innovative speaker system combined with the high-quality audio
technologies of SRS enabled us to bring consumers the perfect PSP speaker
system."
About SRS Labs, Inc.
SRS Labs develops advanced audio and communications technology that
optimizes and improves the listening experience through techniques based on
the latest research into the human auditory system. With over one billion
products shipped worldwide, SRS Labs is a leader in audio. Incorporated in
products ranging from HDTVs and mobile phones to PCs and automotive
entertainment, SRS Labs audio and speech signal processing provides the best
possible sound on every form factor and in every environment. SRS Labs
surround sound solutions enable the professional broadcast and recording
industries with high-performance production, back-haul, storage, and
transmission capability. SRS Labs supports manufacturers worldwide with
offices in the US, China, Europe, Japan, Korea and Taiwan.
About Accessories 4 Technology
Primarily operating under the 4 Gamers and 4 Tunes brands, Accessories 4
Technology was established in 2005 by a team of Industry Experts with vast
experience in the fields of audio, visual and gaming peripherals with a
simple but powerful mission statement that placed product design through
innovation at the heart of the company.
Understanding the importance in reaching the ultimate gaming experience
from the latest games in the marketplace, A4T are constantly researching and
developing accessories to meet this challenge and with 4Gamers have one of
the UK's leading brands of gaming accessories dedicated to bringing
innovative and leading edge products to the consumer.
Except for historical information contained in this release, statements
in this release, including those by Mr. Vendrell, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that its
expectations are based upon reasonable assumptions, there can be no
assurances that the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the Company's actual
results and may cause results to differ materially from those expressed in
forward-looking statements made by or on behalf of the Company. Some of these
factors include the acceptance of new SRS Labs' products and technologies,
the impact of competitive products and pricing, the timely development and
release of technologies by the Company, general business and economic
conditions, especially in Asia, and other factors detailed in the Company's
Form 10-K and other periodic reports filed with the SEC. SRS Labs
specifically disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future developments or
otherwise.
SRS Labs, Inc. Media Contact:
Cyndee Pelino, Marketing Manager
+1-949-442-5518
cyndeep@srslabs.com
Web site: http://www.srslabs.com
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