K-SWISS Launches its First Global Free Running Product Collection and Signs Sebastien Foucan, the Founding Father of Free Running

WESTLAKE VILLAGE, California, July 10 /PRNewswire/ --

K-SWISS, the brand who introduced the first all-leather tennis shoe, is
at the heels of another innovation--FREE RUNNING. FREE RUNNING--the art of
moving through your environment using only your body and the surroundings to
propel yourself--is a sport without boundaries. It can be practiced anywhere,
alone or with a group, and all you need for equipment is the right pair of
shoes. K-Swiss is setting a new standard and introducing its first FREE
RUNNING shoe, the Ariake.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070710/NYTU014-a
            http://www.newscom.com/cgi-bin/prnh/20070710/NYTU014-b )

To accomplish this goal K-Swiss is partnering with the founding father of
FREE RUNNING, Sebastien Foucan. Best known for his role in "Casino Royale,"
he can be seen leaping and bounding with James Bond at the start of the film.
Sebastien started practicing FREE RUNNING over 18 years ago and is incredibly
passionate about the sport. It allows him to combine the physical and
emotional forces of mind, body, and environment. The partnership with K-Swiss
will enable him to virally spread the word about his passion and open the
doors for K-Swiss to become a global leader and sponsor for the sport.
Sebastien Foucan says, "I am thrilled to collaborate with K-Swiss to inspire
others to express themselves through the art of FREE RUNNING. This
partnership gives me a platform to educate people about my discipline."
Sebastien will collaborate with K-Swiss on product, print and television
advertising, a documentary, and a website about FREE RUNNING.

Jennifer Weiderman, VP of Marketing for K-Swiss, notes, "Sebastien is the
perfect choice as our ambassador for FREE RUNNING. His knowledge, passion,
and expertise will help us to be true to the sport." According to David
Nichols, Executive Vice President, "We are excited about creating great
product for the innovative movement of FREE RUNNING and cannot think of
anyone better to work with than its pioneer, Sebastien Foucan."

Over the past year K-Swiss also has been closely working with Mark
Toorock, American Parkour founder and leader of the TRIBE, on product
development to ensure authenticity and will continue to do so in the future.
In addition, K-SWISS has partnered with FREE RUNNING groups in Europe and
Asia.

For more information on K-SWISS, FREE RUNNING, PARKOUR, SEBASTIEN FOUCAN,
OR ARIAKE, visit http://www.k-swiss.com.

Web site: http://www.k-swiss.com