TOKYO, October 11 /PRNewswire/ --

- 650 Staff in Five Countries to Advertise Our Autumn/Winter 
Coordinates! -

UNIQLO CO., LTD. launched its UNIQLO JUMP WEB today where UNIQLO staff
will advertise our autumn/winter coordinates. Photographs and video set to
music of as many as 650 staff members from five countries (Japan, USA, UK,
South Korea, China) will be put up on the UNIQLO JUMP WEB. UNIQLO staff from
around the world will become a personal media for our fashions, a form of
staff-generated global branding.

www.uniqlo.com/jump

Prior to the launch of UNIQLO JUMP WEB, we launched the UNIQLO JUMP BLOG
on September 9 on three consumer generated media (CGM) (i) "Hatena", "Flickr"
and "YouTube". By combining the CGM with our new UNIQLO staff media, we will
create a strong means through which to disseminate UNIQLO fashion, to
maximize our user reach and accelerate our brand visibility.

At the same time, by putting up shots of staff on a UNIQLO store map
(through Google Map), we expect this move will also attract more customers to
our stores, and add a personal dimension to our staff recruiting process.

What UNIQLO JUMP WEB is all about

1. 650 UNIQLO staff from five countries getting the UNIQLO message across
A total of 650 UNIQLO staff from our five key countries (Japan, USA, UK,
South Korea, China) will appear in still photographs and video sporting our
autumn/winter coordinates. UNIQLO staff working around the world will become
the very media to get the UNIQLO message across.

2. Maximizing our information reach and topicality through a unique mix
of online and offline media

1) We began spreading our message from September 9 through three large
       CGM, "Hatena", "Flickr", and "YouTube".
    - "Hatena" (a large Japanese portal site:
       http://d.hatena.ne.jp/uniqlojump/)
       Large numbers of staff fashion photos and videos are posted on the
       site using the Hatena blog function. This serves as a central place to
       amass materials related to the UNIQLO JUMP project. And it is also
       possible to communicate with users through track back.
    - "Flickr" (Top global picture sharing site:
       http://www.flickr.com/photos/uniqlojump/)
       Project-related pictures are posted on the site. This serves as an
       online photo album where not only UNIQLO staff, but people from around
       the world can share the UNIQLO JUMP photos.
    - "YouTube" (Top global video sharing site:
       http://www.youtube.com/user/uniqlomixer/)
       Project-related video is posted on the site so that people from all
       over the world as well as UNIQLO staff can share the UNIQLO JUMP
       footage. 
    2) We are also planning the UNIQLO JUMP BOOK booklet as a project
       compilation with UNIQLO JUMP photos and messages. The booklet will be
       distributed mainly to UNIQLO staff in early November. This will help
       develop communication as participants show it to their family and
       friends.

3. Attract more customers to our stores through Google Map
(http://www.uniqlo.com/jp/shop/)

We are using the highly usable Google Map for our Japan store map. The
pictures of the staff in "UNIQLO JUMP" can also be seen from that staff's
store information page.

We are looking to attract more customers to our stores by ensuring a
smooth link from the UNIQLO JUMP WEB to the store map.

4. Indirect benefit to staff recruitment
(http://www.uniqlo.com/jp/recruit/)

The huge volume of staff information posted on the UNIQLO JUMP WEB should
also benefit our recruiting activities. We will ensure a smooth link from the
UNIQLO JUMP WEB to our recruiting pages, sparking interest in UNIQLO among
students, and promoting understanding of our company group and our fashion
concepts. We are also planning creative ways to use the UNIQLO JUMP footage
on general recruitment sites for 2009 graduates and retail sector recruitment
sites.

(i): Consumer Generated Media

Refers in particular to web sites on the Internet that compile a
database, and/or media of individuals' messages and uploaded information.

Having opened our first global flagship store in New York's SOHO, we are
now approaching the opening of our global flagship store in London's Oxford
Street in November 2007. UNIQLO is developing new media and creating
communication routes with large numbers of people both inside and outside of
our company, both inside and outside of Japan.

Contact:
    Terunobu Aono
    PR Section
    UNIQLO CO., LTD.
    Tel: +81-3-6272-0960(weekdays 10.00 - 18.00 Japan Time)
    E-mail: taono@uniqlo.co.jp

    Web site: http://www.uniqlo.com/jump
              http://d.hatena.ne.jp/uniqlojump
              http://www.flickr.com/photos/uniqlojump
              http://www.youtube.com/user/uniqlomixer
              http://www.uniqlo.com/jp/shop