Marvell Qdeo Video Processing Powers LG BH200 HD DVD/Blu-ray Player


SANTA CLARA, California, October 10 /PRNewswire/ --

- Marvell 88DE2710 Digital Format Converter Delivers Quiet, Natural Video
in Full-HD 1080p Resolution

Marvell (Nasdaq: MRVL), a leader in storage, communications, and consumer
silicon solutions, today announced that the Marvell(R) 88DE2710 digital video
format converter with Qdeo(TM) video processing (http://www.marvell.com/qdeo)
is a featured component of the LG BH200 Super Blu(TM) player. LG's
second-generation Super Blu player supports both Blu-ray disc and HD DVD
playback, and features Marvell's Qdeo video processing, delivering immersive
viewing experiences by rendering video content in its most pristine form, at
full-HD 1080p resolution.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070905/AQW167LOGO)

"Marvell's superb video processing technology meets the high standard of
innovation and quality that consumers expect from our flagship home video
product," said Kim WaeYeul, chief research engineer and HAV group leader, LG
Digital Media Research Lab, "By utilizing Qdeo, our second-generation,
dual-format Super Blu player is able to deliver the highest quality
full-HD video to the home theater."

At the core of the Marvell 88DE2710, Qdeo delivers rich high-definition
video quality through a suite of advanced QuietVideo(TM) technologies,
providing quiet, natural video free of noise and artifacts. Per-pixel noise
and compression artifact reduction removes noise inherent in digital video.
Per-pixel motion-adaptive 3D de-interlacing removes jaggies and eliminates
feathering. Adaptive Contrast Enhancement (ACE) and Intelligent Color
Remapping (ICR) render rich and vivid images.

"The BH200 represents LG's continuing commitment to provide consumers
with the most flexible, best-in-class, high-definition media player," stated
Dr. Nikhil Balram, Vice President and General Manager of the Digital
Entertainment Business Unit, Communications and Consumer Business Group at
Marvell. "Marvell believes that our Qdeo technology builds on the LG
commitment to excellence by delivering superior quality video that is quiet,
natural, and free of distractions."

LG's new high-definition player is capable of Blu-ray disc and HD DVD
playback with advanced BD-Java and HDi interactivity, enabling consumers to
choose from the widest variety of HD content regardless of disc format. The
player also features a "Qdeo" setting in the on-screen display that provides
users with a simple path to the optimal settings for consistently immersive
viewing experiences.

For more information on Qdeo, visit http://www.marvell.com/qdeo .

About Marvell

Marvell (Nasdaq: MRVL) is a leader in development of storage,
communications, and consumer silicon solutions. The company's diverse product
portfolio includes switching, transceiver, communications controller,
wireless, and storage solutions that power the entire communications
infrastructure including enterprise, metro, home, and storage networking. As
used in this release, the terms "company" and "Marvell" refer to Marvell
Technology Group Ltd. and its subsidiaries. For more information, visit
http://www.marvell.com.

Marvell(R) is a registered trademark of Marvell or its affiliates.
QuietVideo(TM) and Qdeo(TM) are trademarks of Marvell or its affiliates.

Other names and brands may be claimed as the property of others.

For Further Information Contact:

    Elisabeth H. Stockton
    Marvell Media Relations
    +1-408-222-3501
    stockton@marvell.com

    Linda Sanders
    Marvell Analyst Relations
    +1-408-807-0910
    lsanders@marvell.com

Web site: http://www.marvell.com

© PR Newswire Association LLC.

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