SAN MATEO, California, October 22 /PRNewswire/ --

- Out-of-Box Integration Allows Companies to Maximize Technology
Investments, Lower MDM Project Risk, and Provide Faster Implementation

Siperian, Inc. -- developers of a leading master data management (MDM)
platform -- today announced that the Company has established key partnerships
with many of the industry's most popular data management technology and data
service providers. Through these new relationships, Siperian is now
delivering added pre-built integration capabilities to Siperian MDM Hub.
Siperian enables its customers to leverage their existing investments and
eliminate the need to manually integrate various data management technologies
to improve their return on investment. This approach results in significantly
faster time-to-value by providing an alternative solution for companies that
are constrained by a single vendor offering a loosely integrated set of
technologies.

"Most large and midsize companies manage day-to-day transactions for
sales, accounting, procurement and other business functions using a
variety of information systems. This complex network poses an impediment to 
having consistent and reliable master data across all systems," said Jill 
Dyche, partner and co-founder, Baseline Consulting. "To add the most value, 
MDM platforms should integrate with an organization's existing technology
environment and allow them to easily merge existing data integration,
data quality, data enrichment and workflow tools in order to save time and
effort. The number of best-of-breed vendors that have joined Siperian's 
partner ecosystem is a testament to the company's effort to deliver quick ROI 
and to its accepted recognition as a leader in the MDM market."

Customers are looking for a complete set of integrated MDM technologies 
that can meet both their business and data management needs. In response to 
customer requirements, Siperian has partnered with a variety of vendors to 
deliver pre-built integration to their complementary tools and data services.
Both prior and newly announced partnerships, classified by technology
type, include:

-- Data Model partner Universal Data Models provides proven,
       comprehensive data models across several industries for use within
       Siperian MDM Hub.
    -- Data Quality partners ensure that data is standardized, accurate and
       made available to Siperian MDM Hub. They include AddressDoctor,
       Business Objects (Data Quality), Harte Hanks Trillium Software, Pitney
       Bowes Group 1 Software, and Silver Creek Systems.
    -- Data Service Provider partners augment existing, internal data found
       within Siperian MDM Hub and provides reliable, up-to-date information.
       They include Acxiom, Avox, CounterpartyLink, Dun & Bradstreet,
       Reuters, and Standard & Poor's.
    -- Identity Matching partner Identity Systems provides Siperian MDM Hub
       with the most advanced and proven match technology to create
       accurate, unified views of key business data.
    -- Reporting and Business Intelligence partners provide Siperian MDM Hub
       with the ability to report ongoing data reliability and display key
       performance indicators within easy to use dashboards. Partners
       include Business Objects and Cognos.
    -- Workflow and Business Process Management partners provide powerful
       workflow capabilities in conjunction with Siperian MDM Hub's real-time
       web services. Partners include BEA and Lombardi.
    -- Business Rule and Transformation Discovery partner Exeros accelerates
       deployment of Siperian MDM Hub by automating the analysis and
       discovery of business rules, transformations and data inconsistencies
       within and between data sources.
    -- Data Integration partner iWay Software enables Siperian customers to
       integrate their data in real-time with Siperian MDM Hub.



"Unlike other approaches, Siperian MDM Hub has an open and flexible 
architecture which allows our customers to maximize the technologies they 
have already standardized on," said Peter Caswell, president and CEO of 
Siperian. "By easily integrating these best-of-breed technologies with our 
proven MDM Hub, customers can go live faster and, more importantly, realize
Significant business benefits much quicker."

About Siperian, Inc.

Siperian, Inc. is an innovative provider of the most flexible master data
management platform. Siperian helps companies unify their critical data
about customers, products, and organizations -- and delivers the most reliable, 
complete views of this data within existing business processes. Siperian MDM 
Hub(TM) offers the next generation of architectural flexibility for managing 
all types of master data with an integrated, model-driven software platform 
that adapts to your business requirements -- and delivers rapid return on 
investment on critical projects today while evolving to a complete enterprise 
master data management platform. Siperian's approach enables rapid 
implementation and has earned the company its reputation for leadership and 
proven success by meeting the complex requirements of market-leading companies 
in Financial Services, Health & Life Sciences, High-Tech, Manufacturing, and 
Communications and Media. With corporate headquarters in San Mateo, 
California, Siperian has offices throughout the United States and in Toronto, 
Canada, and an EMEA office in London. To learn more about Siperian visit 
http://www.siperian.com or call +1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names
of actual companies or products mentioned herein may be the trademarks of
their respective owners.

MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications LLC
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com



Web site: http://www.siperian.com