Jamster and innerActive to Trial Mobile In-Game Advertising Service in UK

BERLIN, October 25 /PRNewswire/ --     Jamster, one of the world's leading providers of digital entertainment,
able to reach one in six consumers around the globe, and innerActive Smart
Media, a leading provider of innovative ad-funded entertainment channel, have
announced today a trial of a new Mobile In-Game Advertising service in the
UK.

This consumer based infotainment trial offers British cellular
subscribers the opportunity to download free mobile games from well known
games developers as well as for example the award winning game "Cubes" by
Ojom, a games developer owned by Jamster. The users will be exposed to truly
non-intrusive ads, which are dynamically embedded and changed within the
games. The mobile advertisements and promotion features are sponsored by top
international brands such as: Calvin Klein, Domino's Pizza, Fox,
SPIDER-MAN(TM) 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and
eBay

The mobile in-game advertisements are targeted and segmented in real time
according to users' behaviour and responses, generating valuable incentives
like wallpapers & movies trailers, and several prizes such as portable media
players or pizza vouchers.

Lee Fenton, COO of Jamster, sees this kind of advertisement as a new
source of revenues: "In our ever increasing efforts to strive to meet our
customers' needs for mobile entertainment content, this new offer enables
Jamster to target new usage groups. In a market where most consumers play
mobile games on their handset but only a small percentage actually download
them "over the air" and pay for them, in game advertising is a good way to
address "first time users" of mobile games."

"We are delighted to drive our ad-funded catalogue with the world leading
digital content distributor Jamster," said Offer Yehudai, VP Products and
Business Development at innerActive. "I strongly believe that this new
entertainment channel will create an enriched user experience, reaching a
vast and untapped audience, setting a new type of interactive dialog between
the advertisers and the consumers."

"The innerActive solution provides Jamster flexible capabilities for
dynamically delivering in-content and contextual multimedia advertisement,"
said Ziv Elul, VP Marketing and Strategic Alliances at innerActive. "By
offering our partners increased revenues, generated by ad-funded games - we
will enable them to enrich mobile users in the UK with more services and
value added benefits."

innerActive provides a smart media platform for delivery of promotions
and advertising in the space of rich content mobile media. The innerActive
solution provides relevant contextual and dynamic advertising for high impact
advertising campaigns, such as in-content placements, click to call, mobile
coupons and incentives.

About innerActive

Founded in 2005, innerActive Smart Media is a leading provider of
innovative ad-funded advertising channel for mobile operators and portals,
media agencies and content providers.

innerActive's platform enables scalable and dynamic product placement
solutions for rich media mobile content as well as coupon management
according to the user's profile and consumption behaviours - All this in a
living catalog of mobile games, WAP, applications, IM and video.

innerActive has recently launched its commercial service with Cellcom,
Israel's largest operator, offering free mobile content.

For more information about innerActive Smart Media please visit at
http://www.inner-active.com.

About Jamster

Jamster is one of the world's leading providers of digital entertainment
able to reach one in six consumers around the globe. With a wide offering of
mobile products and services available directly via mobile phones, Jamster
connects people with their passions in 35 countries on five continents and in
25 languages. Branded popular content from around the world including The
Simpsons, the latest content from major media companies, including
chart-topping ringtones from top music labels, mobile games from renowned
game developers, and original content made exclusively for mobile phones,
allows Jamster to give consumers what they want, when they want it and where
they want it. Jamster is a joint venture between News Corporation (NYSE: NWS,
NWS.A) and VeriSign, Inc. (NASDAQ, VRSN) and headquartered in Beverly Hills,
Calif., and Berlin, Germany.

Company Contact:

Offer Yehudai VP

Products and Business Development InnerActive Smart media 
+972-52-8900088, offer@inner-active.com

Ziv Elul VP Marketing and Strategic Alliances InnerActive Smart media
+972-52-2690000, ziv@inner-active.com